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Kellogg announces hike in prices on cereal, toast pastries

BY Jenna Duncan

NEW YORK Due to the rising cost of staples such as cooking oil and corn, Kellogg Co. has announced plans to raise the price of most of its branded cereals and Pop-Tarts toaster pastries next week, reports said Monday.

The price of Kellogg’s All Brand and Special K cereals will most likely increase, the company said. This will affect products on shelves across the United States. The increase is scheduled to take effect Jan. 18, the food maker said.

According to reports, the cost of commodity food supplies has come down from 2008’s record highs, but remains above expected averages.

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Sara Lee changes product labeling on baked goods, adds nutrition info

BY Jenna Duncan

DOWNERS GROVE, Ill. Sara Lee on Wednesday announced that it will add nutrition information to its packages of bagels, bread, buns and other baked items. The Nutritional Spotlight labels will be added to product packages this month, starting with the Sara Lee Soft & Smooth bread brand.

“We know individuals want convenient, nutritious choices when shopping at their grocery stores,” Sara Lee VP Tim Zimmer said in reports. “The Nutritional Spotlight helps individuals quickly identify Sara Lee products that contain the nutrients most important to them and their families.”

The revised labeling comes as part of an effort by Sara Lee to help families make wise nutrition selections when shopping for baked goods, reports said.

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Campbell taps Linder for VP advertising post

BY Jenna Duncan

CHICAGO Campbell Soup Co. today announced that Maureen Linder, former Pepperidge Farm VP of brand strategy and marketing, will replace Paul Alexander as its VP global advertising and design. Linder will report to Campbell USA president Sean Connolly and SVP and chief strategy officer, Carl Johnson.

Linder’s duties will include overseeing Campbell’s advertising operations, and media planning and buying. Additionally, Linder will be called upon to manage Campbell’s advertising agencies.

Linder has worked with Campbell Soup Co. since 1997. Before joining Campbell,she served in various positions at Barilla, Bristol-Myers Squibb and Quaker.

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