HEALTH

Keith McFarland named keynote speaker at CRN’s annual symposium

BY Michael Johnsen

WASHINGTON The Council for Responsible Nutrition on Thursday announced that business consultant and author Keith McFarland will keynote CRN’s annual symposium for the dietary supplement industry.

McFarland is the founder of McFarland Strategy Partners, a business consultancy that provides strategic advisory services to such companies such Microsoft, Morgan Stanley, House of Blues and Motorola. In addition, McFarland writes a monthly online column for BusinessWeek.

McFarland’s first book, “The Breakthrough Company: How Everyday Companies Become Extraordinary Performers,” debuted on the top of the Wall Street Journal best-seller list. He also authored “Bounce: The Art of Turning Tough Times into Triumph.”

The Conference takes place Sept. 29 through Oct. 2 outside Austin, Texas, at the Hyatt Regency Lost Pines Resort & Spa.

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Aisle7 launches Wellness AppStream

BY Michael Johnsen

PORTLAND, Ore. Aisle7 on Wednesday announced the availability of Aisle7 Wellness AppStream, a set of standards-based Web services enabling digital marketers to create wellness applications for any retail channel environment or any technology platform.

 

“With the release of Aisle7 Online, we’ve seen how easy it is for customers to leverage our Web services application programming interface to build custom implementations for their website,” stated Jeffrey Beyer, CEO of Aisle7. “Aisle7 Wellness AppStream extends that ability to mobile and in-store delivery formats, as well as social media platforms, so marketers can build new cutting-edge wellness applications for emerging retail platforms such as the iPhone, iPad, Android and many others.”

 

Aisle7 Wellness AppStream features REST-based Web services that allow retailers to make on-demand requests to any of the Aisle7 databases. Marketers can choose from existing or custom content resources to create applications that highlight wellness recommendations for such high-margin categories as supplements, OTCs, prescriptions, meat and seafood, and produce. 

 

“With its latest set of Web services, Aisle7 has made it really easy for us to deliver a consistent, retail-appropriate wellness message throughout our website,” stated Dan MacKay, director of Web technologies at Albertsons. “The Web services are easy to use and very powerful, allowing us to create a unique wellness experience for our shoppers.”

 

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SoloHealth promotes eye health awareness with Discount Drug Mart, Cleveland Eye Clinic

BY Michael Johnsen

CLEVELAND SoloHealth, maker of EyeSite self-service vision testing and self-directed healthcare kiosks, on Thursday teamed with Discount Drug Mart stores and the Cleveland Eye Clinic to promote eye health awareness and to encourage regular eye exams.

 

The company announced that its EyeSite kiosks initially are going to three Discount Drug Mart locations in the Northern Ohio area — Norwalk, Medina and Independence.

 

 

The interactive kiosks provide consumers with a quick assessment of near and distance vision. The units also assess risk, provide relevant eye health information and encourage consumers to schedule comprehensive exams with an eye care professional from a list of local providers.

 

 

"Eyes deteriorate so slowly that people often don’t realize their vision is changing," stated Bart Foster, CEO of SoloHealth. "The EyeSite kiosks are a great way for people to check their vision and get related eye health information. Our goal is to get people to think about their eyes as part of their overall health, and to take the appropriate steps to minimize eye health risks."

 

 

Of the 210,000 people tested using the EyeSite kiosks during trials in the past year, nearly 25% had never had an eye exam, the company reported.

 

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