Keeping skin care simple
ENGLEWOOD CLIFFS, N.J. — Unilever has introduced the U.K. facial skin care brand, Simple, to the U.S. market with the launch of Simple Sensitive Skin Experts. The collection is touted as the only mass facial skin care line specifically for those with sensitive skin.
The collection is comprised of 13 items and includes cleansers, moisturizers, eye care products and wipes. The suggested retail prices range from $5.99 to $12.99. The Simple brand has more than 50 years of heritage in the United Kingdom.
Body anti-aging segment struggles
As sales of facial anti-age products slip, the body anti-aging segment also is hitting some wrinkles, according to SymphonyIRI Group, a Chicago-based market research firm.
Sales of body anti-aging products, according to SymphonyIRI Group, declined 9% for the 12 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).
The article above is part of the DSN Category Review Series. For the complete Anti-Aging Sell-Through Report, including extensive charts, data and more analysis, click here.
Portable oral care expected to grow
Portable oral care continues to be on the upswing, and it is likely that the segment will continue to experience growth as Americans age and take more medications and oral health conditions also rise.
According to SymphonyIRI Group, a Chicago-based market research firm, sales of portable oral care rose more than 18% for the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart). Many of the products within this segment aim to battle dry mouth or xerostomia. Studies have shown that up to 400 medications — prescriptions and OTCs — can contribute to dry mouth. A symptom of xerostomia is bad breath.
The article above is part of the DSN Category Review Series. For the complete Oral Care Buy-In Report, including extensive charts, data and more analysis, click here.