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A.T. Kearney, NACDS unveil joint survey results at Total Store Expo

BY David Salazar

BOSTON — Early Monday at the NACDS Total Store Expo, NACDS’ Retail Advisory Board and A.T. Kearney presented the results of the “Winning with Digital Marketing” study that the two organizations undertook. The study provides insights on effectiveness and engagement in digital marketing campaigns based on retailers’ responses.

“The NACDS Total Store Expo is the ideal place for this research to be presented,” NACDS president and CEO Steve Anderson said. “The study highlights the importance of retailers and suppliers working collaboratively — not only with each other, but with other departments within their own organizations to make the most of emerging technology. This type of collaboration is one example of the collaboration made possible by this show’s unique format.”

The most common ways in which retailers tried to reach out to customers were the company’s website, email, twitter, Facebook and mobile.

Among the groups’ findings is the fact that retailers use the company’s website as the most prominent place for delivering circulars and creating awareness of the brand. When it comes to awareness, many respondents said they use Facebook and Twitter to drive awareness as well.

When it comes to educating consumers, retailers reported moving more toward mobile platforms, something that respondents said email carries the brunt of. Overall, the study points to digital as an important part of an omnichannel approach for retailers.

“Digital Marketing is becoming a game-changer in retail,” said Todd Huseby, a partner at ATKearney.  “We believe that how companies adopt and adapt with these capabilities will have a long-term impact on successful partnerships between retailers and their suppliers.  We will support this project going forward by releasing companion pieces where we will discuss our interpretations of how individual CPG manufacturers and retailers can use these study results to prepare for the future.”

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Emdeon announces co-pay assistance program

BY Ryan Chavis

NASHVILLE, Tenn. — Emdeon on Monday announced the launch of Emdeon Easy Save for retail pharmacies. The program gives access to some of the largest copay assistance programs available also while encouraging retail pharmacies to offer copay coupon programs to customers when they need it, according to the company.

"We know from industry research that lower out-of-pocket patient costs can lead to higher medication compliance, and that in turn, higher medication compliance typically leads to better health outcomes," said Kevin Mahoney, EVP of pharmacy services for Emdeon. "We are proud to deliver a simplified copay coupon assistance program to the pharmacies we serve as they strive to increase medication compliance and reduce patients' costs."

Emdeon partnered with PSKW, a provider of biopharma loyalty relationship marketing services, to deliver the program. PSKW helps identify the best available offer for copay assistance. Results from Emdeon Easy Save data have shown that patients refill their prescriptions with more frequency — two to three more prescription refills per year — and stay on therapy longer than patients who are not offered copay assistance programs, the company said.

"With so many competing economic priorities out there for patients, we are pleased to work with Emdeon to provide a straightforward solution that maximizes PSKW's broad pharma relationships and pairs that with Emdeon's vast reach into the retail pharmacy," said Robert Previdi, chairman and CEO of PSKW.

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H-E-B, Thrifty White recognized for political involvement at NACDS TSE

BY Ryan Chavis

BOSTON — H-E-B and Thrify White Pharmacy were recognized for their political advocacy and grassroots support at the National Association of Chain Drug Stores Political Involvement Reception during the NACDS Total Store Expo in Boston.  

NACDS chain member H-E-B received the NACDS RxImpact “Leader of the Year” award for its engagement in numerous NACDS RxImpact events. Thrifty White Pharamcy was honored with the NACDS Political Action Committee “Politically Engaged Pharmacy” award in recognition of exceptional commitment to advancing pharmacy through the NACDS-PAC.

“Political and grassroots involvement is so vital for pharmacy to succeed in public policy,” NACDS president and CEO Steven Anderson, IOM, CAE stated.  “We congratulate H-E-B and Thrifty White for their commitment to the NACDS RxImpact program and the NACDS-PAC. Everything we do on behalf of the chain pharmacy industry is done to reinforce our theme of pharmacy being the face of neighborhood healthcare, and these two companies do so much to convey that important message.”    

The NACDS RxImpact grassroots program was launched to further advance pro-patient, pro-pharmacy policies. The program’s many facets — including the NACDS RxImpact Day on Capitol Hill meetings with policymakers in Washington and NACDS RxImpact pharmacy tours bringing members of Congress into pharmacies in their states and districts — are just some of the opportunities to help engage policymakers about the value of pharmacy in improving healthcare delivery, NACDS stated.

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