Kaz shows off hot/cold packs at ECRM’s Cough & Cold and Allergy EPPS
LAS VEGAS — In addition to a comprehensive line of Vicks-branded humidifiers and thermometers, Kaz featured a number of hot/cold packs last week at the ECRM Cough & Cold and Allergy EPPS.
Among them was the Mind and Body Care by SoftHeat soothing gel mask that begins shipping in June. The specialty mask can either be heated for sinus relief or cooled for headache relief. In addition, the machine-washable cover includes a pocket for scent pads — two rosemary and one lavender scent packets are included in the package.
Vicks offers natural relief
CINCINNATI — This cough-cold season, Procter & Gamble showcased four new Vicks Nature Fusion products — traditional cough-cold-relieving medicines infused with honey. And while none of the Vicks formulations are for kids, the move toward a more natural remedy could be reflective of what’s happening over in the kids’ cough-cold space. With the safety and efficacy of cough-cold medicines called into question several years ago, that category is now stocked with homeopathic remedies and natural buckwheat honeys. So what might be good for the kids could be good for adult cold and cough relief, too.
WAG promotes Halls via Twitter
In a recent campaign, Walgreens used LocalResponse’s Direct Response to reach customers in-store to disseminate store promotions, such as flu shots and coupons for Kraft Foods’ Halls cough drops. Average click-through rates for Direct Response are greater than 50%, according to LocalResponse. Specifically, those consumers who “checked in” at their local Walgreens, be it through third-party apps like FourSquare, Google Places or Yelp, were targeted with a Halls-branded message. According to reports, Walgreens sent out 5,000 of those branded messages in January via Twitter.
The article above is part of the DSN Category Review Series. For the complete Cough-Cold Sell-Through Report, including extensive charts, data and more analysis, click here.