HEALTH

Kaz launches ‘Cold and Flu Central’ Facebook page

BY Michael Johnsen

SOUTHBOROUGH, Mass. Kaz, the maker of Vicks, Honeywell and Braun wellness devices, recently launched a new Facebook fan page named Cold and Flu Central, created to help inform families about some of the best defenses against colds and the flu.

 

The page includes doctor-approved tips, third-party expert advice and links, product giveaways, drug store availability information, discussions and polls.

 

 

Jennifer Trachtenberg, chief pediatric officer for RealAge.com, is the featured pediatrician on the site. In addition, two other experts will be providing tips to fans on how to stay healthy this winter: Jim McDevitt, an instructor at the Harvard School of Public Health and certified as an industrial hygienist by the American Board of Industrial Hygiene; and Ted Myatt, a senior scientist at Environmental Health and Engineering. Myatt also is the biological safety officer at Brigham and Women’s Hospital and the Harvard Institute of Medicine in Massachusetts.

 

 

To help drive interest in the site, Kaz will be giving away one Vicks Cool Mist humidifier, Vicks digital thermometer or Braun ThermoScan ear thermometer each week.

 

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Price Chopper expands Diabetes AdvantEdge program with free offerings

BY Alaric DeArment

SCHENECTADY, N.Y. Insulin-dependent diabetics will be eligible to receive free syringes and pen needles from Price Chopper, the Northeast supermarket chain said.

Price Chopper said the expansion of its Diabetes AdvantEdge program meant that it could serve 100% of the population that manages diabetes with increased access to medication, supplies, support and information, as well as education on food, nutrition and diabetes management.

“Diabetes AdvantEdge has been so well-received by those managing diabetes, as well as members of the healthcare community, that several chain drug stores have attempted to follow suit,” Price Chopper VP pharmacy Vincent Mainella said. “As a supermarket, however, we differentiate ourselves by providing a wide variety of fresh and packaged foods coupled with open access to our health professionals, registered dietitians and nutrition specialists.”

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Abbott debuts EAS Peak

BY Michael Johnsen

ABBOTT PARK, Ill. Abbott on Monday announced the introduction of EAS Peak, a sports nutrition performance beverage that contains the company’s P3 technology, formulations that help sustain energy, increase workout capacity and protect muscles from breakdown. The P3 technology is a proprietary blend of beta-alanine, isomaltulose and HMB (beta-hydroxy-beta-methylbutyrate).

 

“Muscle fatigue and breakdown occurs with exercise – the harder you work out the more your muscles are affected,” noted Keith Wheeler, divisional VP performance nutrition research, development and scientific affairs at Abbott. “Leveraging years of nutrition science and experience with ingredients such as HMB, we’ve brought together a blend in the P3 technology that can help deliver extended energy, delayed muscle fatigue and reduced muscle breakdown. Using EAS Peak before a workout can help athletes prepare for, perform during and recover following a workout or competition.”

 

 

EAS Peak also is a source of high-quality protein (10g per serving). The ready-to-drink beverage contains 25 g carbohydrates (15 g isomaltulose), 150 calories and less than 1 g fat to provide energy and help support lean muscle recovery and replenishment following physical activity. The 16-oz., caffeine-free beverage is available in orange spark, peach surge and fruit power flavors.

 

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