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Kathleen Sebelius cites pharmacists’ importance as Rite Aid CEO introduces Obamacare resource program

BY Alaric DeArment

HOBOKEN, N.J. — Secretary of Health and Human Services Kathleen Sebelius and Sen. Bob Menendez, D-N.J., joined Rite Aid chairman and CEO John Standley Monday as he announced the retail pharmacy chain’s plan to place insurance agents at stores around the country to educate customers about Obamacare and help them enroll in plans.

As DSN reported Monday morning, starting Oct. 1, the chain will have agents at nearly 2,000 stores in most of the markets the chain serves — with exception to Massachusetts, Rhode Island and Vermont, where such programs are prohibited under state laws — to consult with patients about Obamacare, officially known as the Patient Protection and Affordable Care Act. The chain has about 4,600 stores in total.

The agents will work independently and on commission as part of a larger network of agents. Consultations will take place at various parts of the store, usually near the entrance.

Asked about potential political implications of the program, considering the controversy over the healthcare reform law, Standley said, "It’s really about our patients and customers," noting that he saw the company’s duty as one of providing information about an existing law rather than as a political organization.

Talking about the law and expressing appreciation for Rite Aid’s push to educate the public about it through the new program, Sebelius spoke of pharmacists’ importance to healthcare reform. "Often, a pharmacist is the on-the-ground health provider that people see the most and know the best," she said, also saying that families across the country "look to their pharmacist" as honest sources of healthcare information.

For pharmacists themselves, the law is important because it will help more patients afford the medications they need. The store’s pharmacist-manager, Victor Sun, cited the frustration he often felt when patients failed to fill their prescriptions because they couldn’t afford it.

Menendez, who discussed the New Jersey health insurance marketplace, praised Rite Aid for its role in Hurricane Sandy, during which the state suffered disproportionate damage, particularly along its coastline.

"It’s because of the generosity of companies like Rite Aid that New Jersey has been able to come such a long way," Menendez said.

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Perfecta Products launches latest products into major retailer

BY Michael Johnsen

NORTH LIMA, Ohio — Perfecta Products on Monday announced that Walgreens will sell two of its newest products, including Zim’s Arnica Max Roll-On and Zim’s Max-Freeze for Feet Continuous Spray. 

Zim’s Arnica Max Roll-On includes a proprietary blend of arnica and aloe vera, which incorporates organic aloe, natural menthol and arnica. Zim’s Arnica Max Roll-On is specially formulated using maximum arnica that may provide temporary relief of minor aches and pains of muscle and joints associated with simple backache, arthritis, strains, bruises and sprains.

Zim’s Max-Freeze for Feet Continuous Spray has a 360-degree spray capability and a clear, stain-free formula. Its cool formulation helps refresh tired, aching muscles and may provide temporary relief for minor aches and pain for muscles and joints from overworked feet, uncomfortable shoes, sore heels, ankle pain or standing/walking long distances, the company stated. The key ingredients include organic ilex, aloe vera and arnica. Other ingredients include vitamin E and tea tree oil.

 

 

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CVS/pharmacy officially unveils new Essence of Beauty Fine Fragrance Collection

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy officially announced on Monday new introductions to its fragrance and body care line, Essence of Beauty.

 

 

 

 

 

 

With the addition of the new scent collections crafted by master perfumers, as well as the launch of a new shea treatment line and the enhanced Signature Collection, the Essence of Beauty Fine Fragrance Collection aims to bring a touch of indulgence into the everyday.

As previously reported by Drug Store News, CVS/pharmacy launched on Aug. 2 a new website and mobile site dedicated to its growing Essence of Beauty brand. Click here for DSN’s interview with George Coleman, VP merchandising for store brands at CVS/pharmacy, on the new EssenceofBeauty.com site and how the retailer is adjusting its in-store merchandising strategy to further promote its Essence of Beauty collection.

Essence of Beauty’s formulas contain such ingredients as passion flower seed oil, high in anti-inflammatory essential fatty acids and vitamin C, as well as antioxidant-rich rice bran oil, which contains vitamin E to help protect and hydrate skin while fighting free radicals. Products in the Essence of Beauty line are now free of parabens, phthalates, petrolatum, gluten and artificial dye. In addition, Essence of Beauty is not tested on animals.

"Since its launch 10 years ago, Essence of Beauty has consistently been one of the best-selling fragrance and body care brands at CVS/pharmacy," Coleman stated. "By partnering with some of the best master perfumers in the industry to create new fragrances and enhanced formulas exclusively for our customers, we’ve developed an extensive line of high-quality products that offer at-home indulgence while maintaining the accessibility and affordability that shoppers have come to expect from CVS/pharmacy."

The Essence of Beauty Fine Fragrance Collection now consists of 14 scent offerings, including four new scents and the Shea Indulgence treatment line:

  • Secret Woods;
  • Forever Paris;
  • Wind Kissed;
  • In The Tropics; and
  • Shea Indulgence Shea Butter Treatment.

In addition, the current fragrance lines — Sweet Paradise, Cool Rain, Sensual Night, Island Dream, Citrus Coconut, Japanese Garden, Lilies & Freesia, Sun Blossom and White Lavender — have been refreshed with new formulations and packaging. All fragrances are available in a variety of products, including fine fragrance body mists, bath and shower gels, body lotions, body and hand creams, and travel collections. Prices range between $1.99 and $12.99.

First launched in 2002, the Essence of Beauty line began with 40 products and now includes more than 100 items in the line, including fragrance, body care and pampering bath accessories.
 

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