BEAUTY CARE

Kate Walsh teams with Zyrtec on beauty tips for allergy season

BY Michael Johnsen

FORT WASHINGTON, Pa. — McNeil Consumer Healthcare, the maker of Zyrtec, on Wednesday announced that actress Kate Walsh and beauty expert Rebekah George will address "allergy face" — the beauty challenges that can come along with typical allergy symptoms — during a live webcast April 10 at 8 p.m. EST on Ustream, a live interactive broadcast platform.

"I love California in the springtime, but unfortunately for me that means allergies," said Kate Walsh, who performs on ABC’s "Private Practice." "I teamed up with the maker of Zyrtec to share my story and personal beauty tips, so that allergy sufferers like me can look their best."

The webcast will be available at Ustream.tv/zyrtec.

According to McNeil, an estimated 40 million Americans suffer from indoor and outdoor allergies.

Beauty expert Rebekah George will provide beauty tips and tricks, and answer questions from Kate Walsh and live viewers. Some of George’s tips include:

  • Pretty Not Puffy Face: Layer on a copper bronzer and pink blush combination to reduce redness and help contour a puffy face;

  • Rid the Red Nose: Deal with a red, dry nose by applying a thick layer of lotion at night, followed by a lightweight oil in the morning. Allow it to dry for a few minutes, and then apply a yellow-based concealer or a copper bronzer to cancel out the redness;

  • Bright Eyes: Don’t try to brighten eyes with tons of eye shadow. Instead, take a gold shimmery shadow, or a white or cream eyeliner pencil and just apply a smear underneath your brows’ arch to help brighten and open up your eyes; and

  • Sleeping Beauty: Sleep with your head elevated with an extra pillow or two. The elevation helps drain fluids from your face so skin and eyes are less puffy in the morning.


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New Softlips Gloss offers shine, SPF protection

BY Antoinette Alexander

ORCHARD PARK, N.Y. — Mentholatum has announced the launch of its new Softlips Gloss line in pearl and coral shades.

This line extension expands on the Softlips "So You." campaign, which was launched last year with new packaging graphics, an updated logo, Facebook efforts and a new ad campaign.

With the popularity of lip gloss on the rise, the company stated that it wanted to provide its current lip balm and tint users, along with potential new Softlips consumers, with the option of color, SPF and shine in one product.

“These new gloss products are a great addition to our balm and tint lines, allowing the brand to remain as a trend-setter in our category, yet stay at an affordable price point for young women who look to our retailers for affordable beauty solutions,” Softlips director of lip care marketing Derek Hills said.


“We’ve had an exciting few days on our Facebook page with connecting with our fans, generating buzz about reaching the 1 million milestone and giving them an exclusive offer,” Hills added. “The special offer was for 10,000 free Softlips Glosses, and we had a tremendous response.” 
The new Softlips glosses are available in two shades: pearl gloss and coral gloss. Each sheer shade flatters every skin tone and both have a light, brown sugar flavor. They provide sunscreen with SPF 10 and are available with a no-mess wand applicator.

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Football star Reggie Bush named official spokesman for Barc skin care

BY Antoinette Alexander

NEW YORK — Miami Dolphins runningback Reggie Bush is jumping into the entrepreneurial arena as a partner in Barc, an indie men’s grooming line whose flagship product is Bump Down razor bump treatment. The football star also will serve as the national spokesman for the brand.

Under the terms of the partnership, Bush will be the face of Barc in an integrated print, TV and social media campaign. Bush will represent the brand as its official ambassador on national television outlets, as well as at soon-to-be announced locations across the United States. In addition, the football star will help the company expand its retail distribution in the United States and globally.

Bush will begin active promotions for Barc’s flagship products, Bump Down and Cutting Up. Bump Down provides men with razor bump relief and helps to eliminate ingrown hairs from shaving and waxing. The alcohol- and fragrance-free formula is made with such ingredients as chamomile extract to calm skin and glycerin to keep it moisturized.

Cutting Up is an enriched shave cream that softens hair on contact to ensure a smooth shaving experience. The cream is formulated with a beard softener to reduce razor bumps; bosellia serrata extract, an anti-inflammatory; and glycerin to retain skin hydration.

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