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Kashi TLC expands line

BY Allison Cerra

LA JOLLA, Calif. Kashi TLC has added a new fruit and grain bar to its line.

Made with Kashi’s signature blend of rolled seven whole grains chewy granola, the new Kashi TLC cranberry walnut fruit and grain bars combine real, soft fruit and hearty nuts layered on top of granola to provide a nutritious treat with a delicious sweet and tangy flavor combination.

With 4g of fiber, 4g of protein and 3g of fat per serving, these nourishing bars are convenient to enjoy at home, work or on-the-go. Additionally, free of highly refined sweeteners and artificial ingredients, they naturally satisfy any sweet tooth.

The bars now are available at grocers nationwide for a suggested retail price of $3.99 per box.

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P&G launches health-focused offshoot of online ‘boomer’ destination

BY Allison Cerra

NEW YORK A website that caters to baby boomers has unveiled a new health platform that focuses on such key mid-life health concerns as diet, nutrition, mental health, disease prevention, health insurance and more.

The launch of Health Goes Strong — as part of Life Goes Strong’s network of sites — coincides with the launch of “Healthy Week” — a week-long event across the networks of NBC Universal focusing on nutritional literacy and fitness. To celebrate this addition to the Life Goes Strong family, Men’s Fitness editor-in-chief Roy Johnson will become the site’s first guest blogger.

Life Goes Strong is the third lifestyle website created in partnership between Procter & Gamble Productions and NBC Digital Networks. The two companies first came together in November 2007 for the unveiling of Petside.com, which has grown to be a leading health-and-wellness site for pet enthusiasts, reaching more than 1.5 million animal owners a month.

“Boomers are looking for the type of fitness regimen that speaks to their specific stage of life,” Johnson said. “I am excited to join Life Goes Strong to focus on this important age group — my age group — while also highlighting Men’s Fitness’ own commitment to addressing health issues for men across all generations.”

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Total introduces cereal with omega-3s

BY Allison Cerra

MINNEAPOLIS General Mills has expanded its Total cereal line with a new cereal that offers the nutrition of Total, plus the benefit of omega-3s.

New Total plus omega-3s honey almond flax cereal provides at least 16 g of whole grain in every serving (at least 48 g recommended daily), along with calcium and vitamin D, which can support bone health.

“With the new Total plus omega-3s cereal, health-conscious Americans who have long trusted Total to deliver superior nutrition can also reap the benefits of Omega-3 ALA from flax,” said Dan Stangler, marketing manager for Total cereal.

Total plus omega-3s is available in grocers’ cereal aisles nationwide for a suggested retail price of $3.89.

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