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Kashi introduces two new vegetarian steam meal options

BY Jason Owen

BATTLE CREEK, Mich. — Kashi, a natural food and lifestyle company, today announced the addition of two new Steam Meal varieties: Kashi Three Cheese Ravioli and Kashi Mushroom and Asparagus Risotto. Made with the signature Kashi seven whole grain blend and tasty flavor combinations, the new vegetarian Steam Meals offer two servings per bag and provide a convenient and nourishing alternative when a from-scratch meal isn’t an option.

Kashi Three Cheese Ravioli Steam Meal serves up Kashi 7 Multigrain Pasta filled with a creamy blend of ricotta, asiago and mozzarella cheeses, combined with spinach, basil and red peppers, as well as chickpea puree topped with a zesty garlic basil Mediterranean tomato sauce. Adding a nutritious spin to a classic dish, this meal delivers 23g of whole grains, 13g of protein and 5g of fiber per serving.

Kashi Mushroom and Asparagus Risotto Steam Meal combines rich crimini mushrooms and crisp asparagus with Kashi Seven Whole Grains & Sesame  pilaf, and is tossed in a flavorful parmesan cream sauce. This hearty risotto entree provides nearly a day’s worth of recommended whole grains in one serving with 45g, 12g of protein and 7g of fiber per serving.

"Our new Kashi Steam Meals for two are delicious, good-for-you versions of traditional comfort dishes that deliver what people like most about a homemade meal: real, quality ingredients and incredible taste," said Jeff Johnson, senior nutritionist and natural food and lifestyle expert at Kashi. "Convenient and nutritious, these are must-haves for the freezer at home and in the office."

The new flavors are available in the frozen aisle of grocers and natural food retailers nationwide for a suggested retail price of $6.95.

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Bayer discontinues “complete relief” claims for Alka-Seltzer remedy

BY DSN STAFF

NEW YORK — Bayer Healthcare last week reported it has discontinued certain advertising claims made in broadcast advertising for Alka-Seltzer Plus Severe Sinus Congestion and Cough, a sinus medication, following a challenge made by Procter & Gamble to the National Advertising Division, an investigative unit of the advertising industry’s system of self-regulation.

The express and implied claims at issue included: 

  • “Complete relief of your worst sinus symptoms;”
  • “I took something for my sinuses, but I still have this cough. Truth is a lot of sinus products don’t treat coughs . . . but Alka-Seltzer Plus Severe Sinus does. It treats your worst sinus symptoms, plus that annoying cough;”
  • “Try Alka-Seltzer Plus Severe Sinus Day and Night for complete relief from your worst sinus symptoms;” and
  • "Allka-Seltzer Plus Severe Sinus Congestion and Cough will entirely resolve all sinus symptoms."

After the challenge was filed, Bayer informed NAD that although it was confident it could substantiate the challenged claims, it had decided to permanently discontinue the use of the phrase “complete relief” in all advertising for the product.

NAD noted its appreciation for the advertiser’s voluntary action, the agency stated.

In reliance on the advertiser’s written assurance that all of the challenged “complete relief” claims have been permanently discontinued, NAD determined that no further action was necessary.

 

 

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Harris Teeter presents $3,000 in lottery incentive checks to local schools

BY DSN STAFF

CHARLOTTE, N.C. — Harris Teeter store manager Bruce Woodle on Friday presented $3,000 to local schools to support their commitment to educational programs. The check presentation was made possible by the North Carolina Education Lottery. Brooks Museums Magnet Elementary School PTA, Millbrook High School and St. David’s School each received $1,000.

Harris Teeter has donated $19,000 in North Carolina Education Lottery incentive payments to schools since establishing the incentive donation program in December 2011. The North Carolina Education Lottery offers incentive payments to retailers for selling winning tickets for the Carolina Cash 5 jackpot, and Harris Teeter donates incentive payments more than $1,000 back to Together in Education schools.

“We wouldn’t be so successful raising money for education without the help of great retail partners like Harris Teeter,” said Alice Garland, executive director of the N.C. Education Lottery. “We applaud Harris Teeter for sharing its incentive payment with these three Wake County schools. Every dollar we can raise with the lottery and every dollar Harris Teeter contributes through its Together in Education program can make a difference for students in our state.”

 

 

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