CENTER STORE

Kashi introduces new products to GoLean line

BY Allison Cerra

LA JOLLA, Calif. Kashi announced the addition of GoLean Crisp! to its GoLean family of foods.

Kashi GoLean Crisp! includes such read-to-eat cereals as toasted berry crumble, which features a naturally sweet combination of dried cranberries and wild blueberries.Each serving also offers 9-g of protein, 8-g of fiber and 18-g of whole grains.

“Kashi GoLean Crisp! toasted berry crumble offers a new taste and texture to the GoLean family to deliver amazingly satisfying nutrition,” said Keegan Sheridan, natural food and lifestyle expert at Kashi.  “As the first GoLean cereal to have fruit, it provides a delicious flavor combination of toasted grains, wild blueberries and sun-ripened cranberries, and a uniquely light and crispy texture you can feel. Fiber, protein and other healthy nutrients fuel your body by providing true sustenance and lasting energy.”

Kashi GoLean Crisp! toasted berry crumble cereal is now available at grocers nationwide.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Report: Walgreens to develop prepared meals for customers on the go

BY Jim Frederick

DEERFIELD, Ill. Walgreens is gearing up to begin selling prepared meals and more fresh foods in some of its 7,149 stores, according to published reports.

The chain is reportedly negotiating with several major food suppliers, including Nestle SA, Sara Lee Corp. and Unilever, in a bid to begin offering its own private-label line of food products. The company is also set to hire a merchandise manager in charge of fresh foods in the coming weeks, according to Bloomberg News Service and The Nashville Tennessean.

Walgreens has already begun the limited sale of prepared foods like wrapped sandwiches, frozen pizzas and a small selection of produce in some urban stores in neighborhoods that are underserved by local supermarkets or other food stores. But its plans to add a director of fresh foods to its management staff – and to begin selling prepared meals and fresh foods in many of its stores – marks a major step forward in its commitment to the food category.

If successful, the effort also could help in the company’s major campaign to boost front-end sales and per-customer sales chainwide. Through its Customer Centric Retailing and “More from the Core” strategies, Walgreens has launched an aggressive drive to encourage its customers to add at least one more item to their shopping baskets per trip. If successful, the effort would add billions of dollars to the company’s revenues.

Sources at Walgreens could not immediately be reached for comment.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Smart for Life Cookie Diet makes its way to USA Drug

BY Allison Cerra

BOCA RATON, Fla. Smart for Life Cookie Diet is extending its reach to USA Drug stores, Smart for Life announced Friday.

The Smart for Life weight-loss products are now in 80 USA Drug locations in Arkansas, Missouri, Mississippi, Tennessee and Oklahoma. Smart for Life Cookie Diet’s sister company, Better Health Beverage’s underWAY appetite-suppressing beverage, will also be available in February 2010.

The announcement comes at the heels of the diet product line’s launch at Discount Drug Mart stores in Ohio.

“Our partnership with USA Drug now provides more consumers the availability of the Smart for Life program,” said Sass Moulavi, M.D. and creator of the Smart for Life Cookie Diet.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES