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Kashi expands cereal lineup with Golden Goodness

BY Allison Cerra

LA JOLLA, Calif. — Kashi announced the latest new cereal addition to its line of all natural foods.

Kashi Golden Goodness combines Kashi’s seven whole grain blend and sweet corn, which are baked into flakes and clusters that are sweetened with a touch of honey and molasses.

Kashi Golden Goodness cereal now is available in grocery stores nationwide for a suggested retail price of $3.99.

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CandyRific plans seasonal offerings for fall, winter

BY Allison Cerra

NEW YORK — CandyRific is making holiday celebrations better than ever with new M&M’s-branded novelty items.

This Halloween, expect to see frightfully fun M&M’s products, which include a Halloween candy fan (suggested retail price of $3.99), Halloween embossed tin (SRP $1.99), Halloween sticker/stamper (SRP $2.99), Halloween screamers with sound (SRP $3.99) and a light-up Halloween candy pop fan (SRP $3.99).

This winter, Candy-Rific also will introduce M&M’s Christmas-themed items, including:

  • Candy dome key chain (SRP $1.99);

  • Flashlight key chain (SRP $4.99);

  • Christmas embossed tin (SRP $1.99);

  • Christmas stick/stamper (SRP $2.99);

  • Christmas fan (SRP $3.99);

  • Christmas coin bank (SRP $2.99);

  • Christmas 9-in. dispenser (SRP $5.99); and

  • Christmas single-chute dispenser ($5.99).

CandyRific sells candy and novelty product combinations utilizing popular licensed brands. The company most recently introduced M&M’s products based on the hit film Star Wars.

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Report: Dr Pepper to roll out 10-calorie drink

BY Allison Cerra

PLANO, Texas — According to published reports, Dr Pepper is gearing up to launch a 10-calorie beverage targeted at male consumers.

The move by Dr Pepper for Dr Pepper Ten — a product that the company hopes will reach 25- to 34-year-old men — is similar to such competitors as Coca-Cola and Pepsi, which omitted "diet" from their respective Coke Zero and Pepsi Max products, perhaps betting that the word carries a negative connotation.

Dr Pepper’s namesake beverage is known for its robust flavor and has carried that message to consumers through its advertising campaigns. Its most recent campaign, dubbed Unbelievably Satisfying, featured such characters as Santa Claus and the Easter Bunny, which doubted but then soon realized the full-flavored taste of Dr Pepper’s diet drink.

According to an article in AdAge, the company has begun an extensive test campaign for Dr Pepper Ten, which will run through June. In addition to TV commercials, Dr Pepper also will support the rollout with a mobile "Man Cave" tour in six test markets, including Denver and Colorado Springs, Des Moines, Kansas City, San Antonio and Austin, which will set up a "testosterone zone" — a place for men to watch TV and play video games, AdAge noted.

Currently, Dr Pepper’s lineup includes original Dr Pepper, Diet Dr Pepper, Diet Dr Pepper caffeine free, Dr Pepper Cherry, Diet Dr Pepper Cherry, Dr Pepper Cherry Vanilla and Diet Dr Pepper Cherry Vanilla.

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