BEAUTY CARE

Kapoor to step in as Reckitt Benckiser CEO

BY Michael Johnsen

SLOUGH, England — Reckitt Benckiser on Thursday announced the retirement of Bart Becht as CEO, effective Sept. 1. Becht will be succeeded by Rakesh Kapoor, a 25-year RB veteran and current EVP global category development.

Becht will serve as a part-time adviser through September 2012, the company added.

Kapoor joined RB in India in 1987 and was appointed to the executive committee in 2006 to lead the company’s global powerbrand strategies and innovations. Prior to this, Kapoor had a successful career at RB, including leading the U.K. and northern Europe business. He has extensive experience of the household, health and personal care categories, and an intimate knowledge and understanding of consumers and retailers in both developing and developed countries, RB stated.

Having led the pan-European and largest healthcare business in RB, when also leading northern Europe, Kapoor was one of the architects of the Boots Healthcare International acquisition in 2006, which transformed RB into a global consumer healthcare company. He has been equally involved in the recent SSL (Durex) and Paras India acquisitions.

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Walmart, P&G continue family affair

BY DSN STAFF

CINCINNATI and BENTONVILLE, Ark. — Walmart and Procter & Gamble’s Family Movie Night initiative is celebrating one year, and the companies plan to continue their partnership with the addition of five more movies in 2011.

The latest film from the partnership is "Truth Be Told," which will air on April 16 on Fox, followed by "Field of Vision" on June 11 on NBC. Additional movies are scheduled to air on Aug. 6, Sept. 3 and in December on NBC.

"At Walmart, we’re committed to delivering more quality family entertainment options to parents across the country, and our Family Movie Night in partnership with P&G is an anchor to our broader program," said Stephen Quinn, Walmart U.S. chief marketing officer. "Most importantly, it’s something we know our customers want. It’s also important to the growth of our business, and is one more way we can deliver on our promise to help our customers live better."

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Navarro gets in on private-label game with Vida Mia line

BY Antoinette Alexander

MIAMI — The push by retailers to offer and promote private-label brands remains strong as Navarro Discount Pharmacies unveiled its own private-label brand of Hispanic products across a range of categories, including beauty, over the counter, food, body and baby.

The new Vida Mia ("my life") line will feature bilingual packaging. It is being launched under Magellan Distribution Solutions, a wholesale and export company that is a wholly owned subsidiary of Navarro.

The new private-label products, launching in late summer 2011, will fully roll out to all 28 store locations and three additional stores that are slated to open within the next three to six months. To support the launch, Navarro has developed a campaign that includes in-store product sampling and coupon offers.

In addition to the store rollout, the Vida Mia brand also will be made available on a wholesale basis and online via e-commerce in about four to six months. Navarro has stated that it will offer the Vida Mia label as a licensing and manufacturing program to other retailers around the country who have a strong Hispanic customer base.

The product categories include:

  • Mi Casa (home) — household and kitchen items, coffee cups and paper goods;

  • Mi Cuerpo (body) — soap, shampoo and lotions;

  • Mi Salud (health) — OTC items and equipment;

  • Mi Bebe (baby) — diapers and baby items;

  • Mi Belleza (beauty) — cosmetics and beauty accessories; and

  • Mi Sabor (taste) — coffee, plantain chips, cookies, rice, sugar and other foods.

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