Kansas City’s HCA Midwest Health System, Walgreens partner on collaborative care model
NPD: Eyebrow makeup driving U.S. eye makeup sales growth
PORT WASHINGTON, N.Y. — The bold brow trend is fueling growth within U.S. prestige makeup, according to the NPD Group, a global information company.
A 28% increase in prestige eyebrow makeup dollar sales led the overall growth within total U.S. prestige eye makeup in the 12 months ending March 2014, marking a sharp contrast to the total U.S. prestige makeup market’s 3% growth during the same time period, according to NPD.
Sales of eyebrow products have increased by double digits over the past three years, and now represent $122 million, and 11% of total U.S. prestige eye makeup sales. However, less than 80% of prestige retail stores are currently selling brow makeup.
“The trend toward defined eyes continues to fuel prestige eye makeup sales nationwide,” said Karen Grant, VP and global beauty industry analyst, the NPD Group. “Further investigation into NPD’s Geo-Level information uncovers regional opportunities for increased distribution and growth in brow makeup, particularly in southern markets within the U.S.”
While the West is the largest region in terms of U.S. prestige eyebrow makeup sales, there is potential for additional growth in the South where just 70% of prestige stores are selling brow makeup products. In addition, the southern region, which accounts for nearly one-third of all U.S. prestige eyebrow makeup sales, is not performing as strongly when compared with the total market.
Among the top 10 cities in the United States selling prestige eyebrow makeup, Houston is an area of opportunity for the industry. Just 57% of Houston stores sold prestige brow makeup in the 12 months ending March 2014. These stores experienced 23% growth in dollar sales due in part to a 5 percentage point increase in the number of stores selling prestige eyebrow makeup.
“It is becoming increasingly critical to understand the winning brands and products at a local level, and Houston is a good example of the potential opportunity of increased product distribution,” stated Grant. “In the eyebrow market, for example, while MAC and Clinique are among the top sellers, it is niche brand Anastasia Cosmetics that ranks No. 1 in three of the four U.S. regions, and Benefit Cosmetics that ranks among the top three brands in the West. Despite differing geographic market dynamics, the right brand distribution will help influence purchase behavior, and ultimately drive sales.”
Prilosec OTC sponsors Fourth of July fireworks for Fort Bragg, N.C.
CINCINNATI — This Fourth of July, Prilosec OTC is paying tribute to the troops and thanking those who support this country by helping to bring back Fort Bragg’s Independence Day fireworks and celebration. Procter & Gamble and Prilosec OTC decided to partner with the most populated Army post in the United States to help the troops and Central North Carolinians celebrate.