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Kansas City’s HCA Midwest Health System, Walgreens partner on collaborative care model

BY Michael Johnsen

KANSAS CITY, Mo. – HCA Midwest Health System, a healthcare provider here, and Walgreens on Tuesday announced a collaboration that will provide coordinated and expanded healthcare services for area residents, while enhancing access to high-quality, convenient and affordable care for patients.
 
“We are pleased to partner with Healthcare Clinic at select Walgreens, knowing that this collaboration extends quality care directly into our communities to provide greater access options for patients,” said M.L. Lagarde III, president, HCA Midwest Health System. “We have all experienced the inconvenience of getting sick during the night or on weekends when the doctor’s office is closed. Through our relationship with Walgreens, we are able to provide HCA Midwest Health System patients a more comprehensive continuum of care, ensuring that patients are provided the right level of care, close to where they live, work and play."
 
According to Darryl Nelson, chief medical officer, HCA Midwest Health System, another important benefit is that Healthcare Clinic at select Walgreens will complement HCA Midwest Health System’s robust physician network, urgent care and other facilities, acting as a treatment point for non-emergency situations.
 
The collaboration will include access to coordinated care through Kansas City metro area Healthcare Clinics at select Walgreens. Working with Walgreens, HCA Midwest Health System patients have added convenient, walk-in care options including care for minor injuries or illnesses, health testing and screening and support when their physicians’ offices may be closed, including after-hours and weekends, or when an Emergency Room visit is not required.
 
While Walgreens encourages all patients to have a designated primary care physician and medical home for ongoing needs, Healthcare Clinics at select Walgreens staff nurse practitioners who can write prescriptions and administer immunizations. Direct communication between Healthcare Clinic nurse practitioners and HCA Midwest physicians can enable ongoing coordinated patient care.
 
“There truly is no substitute for an individual’s physician,” Nelson said. “What happens is that many patients view the emergency room as the only viable option for medical care in the evening, [during] the weekend or other times when the doctor's office may be closed, often resulting in higher costs for patients. ER’s are frequently crowded with ‘non-emergency’ patients who could be treated less expensively elsewhere. Healthcare Clinic nurse practitioners are skilled at quickly evaluating conditions, then treating or referring the patient to the appropriate next step, which can include physician follow-up, urgent care or the ER," he said. "Additionally, and with patient consent, Walgreens will be able to share information [with] their HCA Midwest Health System physician to provide a seamless and efficient plan of care, benefitting all parties."
 
HCA Midwest Health System — with seven hospitals, multiple urgent care and outpatient facilities, more than 450 providers and 145 physician office locations — provides care within the greater Kansas City region. 
 

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NPD: Eyebrow makeup driving U.S. eye makeup sales growth

BY Antoinette Alexander

PORT WASHINGTON, N.Y. — The bold brow trend is fueling growth within U.S. prestige makeup, according to the NPD Group, a global information company.

A 28% increase in prestige eyebrow makeup dollar sales led the overall growth within total U.S. prestige eye makeup in the 12 months ending March 2014, marking a sharp contrast to the total U.S. prestige makeup market’s 3% growth during the same time period, according to NPD.

Sales of eyebrow products have increased by double digits over the past three years, and now represent $122 million, and 11% of total U.S. prestige eye makeup sales. However, less than 80% of prestige retail stores are currently selling brow makeup.


“The trend toward defined eyes continues to fuel prestige eye makeup sales nationwide,” said Karen Grant, VP and global beauty industry analyst, the NPD Group. “Further investigation into NPD’s Geo-Level information uncovers regional opportunities for increased distribution and growth in brow makeup, particularly in southern markets within the U.S.”

While the West is the largest region in terms of U.S. prestige eyebrow makeup sales, there is potential for additional growth in the South where just 70% of prestige stores are selling brow makeup products.  In addition, the southern region, which accounts for nearly one-third of all U.S. prestige eyebrow makeup sales, is not performing as strongly when compared with the total market.

Among the top 10 cities in the United States selling prestige eyebrow makeup, Houston is an area of opportunity for the industry. Just 57% of Houston stores sold prestige brow makeup in the 12 months ending March 2014. These stores experienced 23% growth in dollar sales due in part to a 5 percentage point increase in the number of stores selling prestige eyebrow makeup.

“It is becoming increasingly critical to understand the winning brands and products at a local level, and Houston is a good example of the potential opportunity of increased product distribution,” stated Grant. “In the eyebrow market, for example, while MAC and Clinique are among the top sellers, it is niche brand Anastasia Cosmetics that ranks No. 1 in three of the four U.S. regions, and Benefit Cosmetics that ranks among the top three brands in the West. Despite differing geographic market dynamics, the right brand distribution will help influence purchase behavior, and ultimately drive sales.”
 

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Prilosec OTC sponsors Fourth of July fireworks for Fort Bragg, N.C.

BY Michael Johnsen

CINCINNATI — This Fourth of July, Prilosec OTC is paying tribute to the troops and thanking those who support this country by helping to bring back Fort Bragg’s Independence Day fireworks and celebration. Procter & Gamble and Prilosec OTC decided to partner with the most populated Army post in the United States to help the troops and Central North Carolinians celebrate.

 
Prilosec OTC will march into Fort Bragg for the third stop of the Zero Burn Summer Barbeque Event Tour, to bring back food, fun and fireworks for Fort Bragg military personnel, their families and the community of central North Carolina. The brand will offer Zero Burn Experiences like Zero Cost Barbeque, Zero Burn Games, and prizes to allow the troops and fellow Americans to eat, drink and celebrate the Fourth of July. In addition, Prilosec OTC will provide samples and education to frequent heartburn sufferers.
 
“This summer, Prilosec OTC is committed to helping Americans enjoy their favorite pastimes like grilling and games, during one of the most celebratory moments of the American summer – the Fourth of July,” stated Michelle Vaeth, North America personal health care communications, Procter & Gamble. “After we learned that Fort Bragg was not able to put on its annual Fourth of July celebration for the troops and the central North Carolina community last year, we jumped at the opportunity to make sure they were part of the fun this year. We are thrilled to show our appreciation and celebrate the holiday with some of the country’s most deserving citizens.”
 
The iconic Fort Bragg Fourth of July fireworks and celebration will take place at the Main Post Parade Field from 3:00 p.m. to 10:30 p.m. Zero Cost Barbeque will be available for all event attendees from 3:00 p.m. to 8:00 p.m. The concert with .38 Special and Josh Turner will start at 5:00 p.m., with fireworks beginning at 9:42 p.m.
 

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