BEAUTY CARE

Justin Bieber gets into fragrance game

BY Antoinette Alexander

NEW YORK — Pop star Justin Bieber has dabbled in nail polish and a unisex fragrance. Now, the singing sensation is launching a women’s fragrance called "Someday."

The fragrance will debut in June in partnership with Give Back Brands, a new lifestyle products company committed to donating its proceeds to charity. Give Back Brands has a vision of partnering with entertainment artists and other top talent to create and market products, then donating the company’s proceeds to designated charities, including the favorite causes of the company’s celebrity partners.

"Someday is the idea that we can change the world, make our dreams come true, and even be with the one person that means everything," Bieber stated. "Giving back has always been incredibly important to me, but let’s be honest — I wanted to create a fragrance for my female fans that I can’t get enough of — that I want to get next to and I can’t stay away from. I know they’ll love the scent, but also the opportunity to support some amazing charities. It’s a gift that gives back."

"We are honored that Justin selected Give Back Brands as his partner to launch his first fragrance. It is a complete privilege to be working with such a phenomenal talent," Give Back Brands founder and chairman Paul West said. "His commitment to giving back is authentic and extraordinary, and the fact that it has been such an important part of his life at such a young age is truly inspiring to us all."

The fragrance is hitting select specialty stores in June and reportedly will be priced between $35 and $55.

As previously reported by Drug Store News, Etoile Nation Beauty teamed up with Bieber to launch in late 2010 a collection of fragrance-infused accessories at Walmart. The My World collection includes collectible wristbands and dog tags infused with a fragrance selected by Bieber.

Earlier this year, Nicole by OPI launched One Less Lonely Girl nail color, an eight-shade collection inspired by Bieber’s songs that includes such shades as I’ve Got Bieber Fever (a dark plum) and Make U Smile (a silvery glitter).

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BEAUTY CARE

Permanent precision

BY Antoinette Alexander

NEW YORK — Kao Brands’ John Frieda officially has launched its first-ever permanent hair color and is looking to shake up the hair color segment with the new Precision Foam Colour. The at-home hair color is designed to provide salon-caliber results in both coverage and color. The nonaerosol foam spreads evenly through the hair, saturating every strand with no mess. The 20-shade 
palette collection was developed in conjunction with John Frieda creative color director and U.K. colorist Nicola Clarke. The collection is priced at $12.99.

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ReportersNotebook — Beauty Care, 5/30/11

BY Antoinette Alexander

SUPPLIER NEWS — The Mentholatum Co. has updated the packaging of its lip care line Softlips to include a new logo and graphics, although the company retained Softlips’ signature slender sticks and the light flavors/formulas. The company also has kicked off a new marketing campaign called “Softlips. So You.”



Nutra Nail has announced the launch of two new products — Instant Smudge Repair and Flex-Shield nail hardener. Instant Smudge Repair ($3.29) brushes away smudged, nicked, smeared or dented polish. The Flex-Shield nail hardener formula ($4.98) coats nails with a hard, yet flexible and invisible, shield to reinforce nails and help prevent breaking, tearing and peeling.


Procter & Gamble has announced a new advertising campaign for its Pantene hair care brand featuring actresses Eva Mendes and Naomi Watts. Beginning in July, both women will appear in the brand’s TV and print advertising, in-store displays, iMedia and public relations campaigns.


EXECUTIVE NEWS — P&G has announced the retirement of Edward Shirley, vice chairman of beauty and grooming, effective Jan. 1, 2012. Until that time, Shirley will serve as vice chairman on special assignment, ensuring the seamless transition. Dimitri 
Panayotopoulos, vice chairman of global household care, has been appointed vice chairman of global business units, assuming responsibility for both the beauty and grooming and household care businesses.

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