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Just Born to open retail store for Peeps

BY Allison Cerra

BETHLEHEM, Pa. Just Born will open its first retail store for one of its candies.

Peeps, marshmallow candies in chick and bunny shapes, will have their own store, Peeps & Company in National Harbor, Md. In addition to its great tasting candy, the store will offer an array of such high-quality branded items as apparel, gear, china and toys within a fun, branded retail location.

Peeps & Company is slated to open this fall.

In a joint statement, David Shaffer and Ross Born, co-CEOs of Just Born, said, “This is a momentous occasion for Just Born, our family of associates and fans of our candy. For years, we have seen tremendous growth and excitement in our brands, and received many requests for a store in just the right location. In an extensive search, assisted by Cooper Retail Consulting, we selected National Harbor, which promises to meet all of our needs.”

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Evian Natural Spring Water urges U.S. consumers to ‘Live Young’

BY Allison Cerra

ATLANTA Evian Natural Spring Water has unveiled a new entertaining global advertising campaign and a new signature message.

The worldwide kick off began with a pre-launch and online infiltration via YouTube in the United States, France, United Kingdom, Germany, Canada and Japan. The new ads portray lively, happy babies roller break-dancing to a remix of the hit “Rapper’s Delight” by hip-hop producer Dan the Automator. The remix will be available as an MP3 from all major international digital download sites, just one way Evian is placing the Web at the heart of this campaign.

“To Evian, youth is not a matter of age, but a mindset — a youthful mindset that is optimistic, believes that everything is possible and is curious and eager to discover the world — much like that of a child,” stated Jerome Goure, VP marketing for Danone Waters of America, the exclusive importer and marketer of Evian in North America. “The babies in this campaign exemplify this attitude and the celebration of adding life to your years.”

In addition to the television and online debut this summer, the “Live Young” campaign will be featured at upscale consumer events around the world, including the Evian Masters Women’s Golf tournament in July and the U.S. Open Grand-Slam tennis tournament in August through September.

The new campaign includes television spots and short films (also available for viewing on the brand’s new Web site, www.evianliveyoung.com).

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Heinz Ketchup, actress Josie Bissett team up to make memories

BY Allison Cerra

PITTSBURGH Heinz Ketchup and Josie Bissett are teaming up to encourage consumers to celebrate a priceless part of daily life: memorable moments.

“Whether you cook up traditions in the kitchen or grow them in the backyard, it’s important to create precious memories for your children and family,” said Josie Bissett, actress, mom and author of the book “Making Memories.” “My family has made many memories around the table with Heinz Ketchup, and I know that the stories Americans share will help inspire us all to create new ones.”

Taking cues from Bissett’s book, at www.HeinzWholesomeMemories.com, families are invited to share their personal photos and favorite memories. For each story shared, Heinz will make a donation to the National Gardening Association, and 57 memories will be selected to win a Growing Wholesome Memories kit, filled with supplies for creating new memories at home. In keeping with the iconic Heinz “57,” the goal is to collect 57,000 inspiring memories.

Additionally, Heinz will make a donation to the National Gardening Association that will help fund the creation of intergenerational gardens that allow family members of all ages to grow new memories together. Just as Heinz Ketchup has more than 130 years of passion and tradition in growing and selecting the perfect tomatoes —“Grown, Not Made” from Heinz seeds — the National Gardening Association encourages Americans to foster a love for gardening and growing their own food.

“We believe creating memorable family experiences is an important part of childhood, and whether it’s growing, cooking or eating, food often plays a special part in these moments,” said Noel Geoffroy, director of Heinz Ketchup. “For years, Americans have shared with us how Heinz Ketchup inspired their family memories through letters, phone calls and e-mails. We hope that by providing a forum through the Heinz Wholesome Memories contest and the intergenerational gardens, we’ll continue to provide inspiration for the creation of new memories for years to come.”

Learn more about how Heinz Ketchup is “Grown, Not Made,” plus view new recipes, promotions, brand history and product information on the new Web site, www.HeinzKetchup.com.

For inspiration for creating new family memories, visit www.HeinzWholesomeMemories.com.

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