Juicy Juice introduces first portfolio additions under new owner
STAMFORD, Conn. — Juicy Juice on Wednesday introduced Juicy Juice Splashers, the brand’s new drink pouches, and four additions to its core line of juices.
The portfolio additions are the first under Harvest Hill Beverage Company, the brand’s new owner, the company said.
The Juicy Juice Splashers, in stores nationwide in August, is available in fruit punch, berry lemonade, peach mango and tropical twist flavors. The product cuts sugar content in half by including filtered water, according to the company.
The core Juicy Juice line now includes strawberry watermelon, passion dragonfruit, peach apple and cranberry apple varieties.
Juicy Juice beverages do not contain high fructose corn syrup, cane sugar or artificial sweeteners.
Harvest Hill Beverage Company is also overseeing a logo and visual makeover for the brand, which will appear in print and digital advertising, free standing inserts, in-store marketing and social marketing, the company said.
Snack manufacturers slicing chocolate, fruit into their new product innovations
Hershey introduces Brookside Fruit & Nut Bars
HERSHEY, Pa. — The Hershey Company on Tuesday introduced the newest addition to its Brookside Dark Chocolate portfolio, the Brookside Fruit & Nut Bars.
The new product contains whole, roasted almonds, real fruit and dark chocolate. It is also gluten-free, comprised of neither artificial flavors nor trans fat, according to the company. The cholesterol-free bars contain vitamins A, C and E, and are low in sodium.
“People love to snack throughout the day and want a broader range of wholesome options,” Tony Tyree, VP of Snacks and Grocery for The Hershey Company, said. “They also want to know what’s in their food, how it’s made and where the ingredients come from. Inspired by our consumers’ wholesome snacking preferences, we’ve developed Brookside Fruit & Nut bars, which are crafted from simpler ingredients to create an extraordinarily delicious eating experience that can be enjoyed at any time of day.”
BrooksideFruit & Nut Bars come in three varieties: cranberry with blackberry flavor, cherry with pomegranate flavor and blueberry with acai flavor.