BEAUTY CARE

Juice Beauty goes green with recycled packaging

BY Antoinette Alexander

Juice Beauty, which uses a blend of more than 26 certified organic fruit juices as a base for its skin and body care products, has now moved toward using 100 percent recycled packaging.

“We are thrilled that we have made one more step to being 100 percent green by moving to 100 percent recycled, post consumer waste cartons, labels and paper,” stated Karen Behnke, chief executive officer.

The company also has launched its entire company building on a paper, glass and plastic recycling program. When Behnke and her husband, Howard Luria, built their house, they practiced “green” habits by using insulation made of recycled blue jeans; an eco-clay for the stucco; radiant heating (water running through the pipes in the floor heated by solar); a solar heated pool; and recycled wood beams and flooring. She also makes her five-minute commute to the office in a Toyota Prius.

That passion is evident in the company’s business practices as well as it uses a blend of more than 26, 100 percent certified organic fruit juices as a base for its products.

“Organic ingredients are produced by farmers who emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality for future generations,” stated Melissa Jochim, head of formulations. “Organic ingredients are produced without using most conventional pesticides; fertilizers made with synthetic ingredients or sewage sludge, bioengineering, or ionizing radiation. Before a product can be labeled ‘organic,’ a government-approved certifier inspects the farm ensuring that all regulations are followed to meet USDA organic standards.”

In addition, all of the company’s juices are locally farmed in California and the Pacific Northwest as buying local ensures freshness and limits the company’s carbon footprint.

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Gillette introduces five-blade razor for women

BY Antoinette Alexander

BOSTON Procter & Gamble’s Gillette brand announced on Thursday its biggest launch since the 2001 introduction of the original Venus—Venus Embrace.

The five-blade razor features a protective ribbon of moisture for a smoother, more comfortable shave. The curve-hugging blades individually adjust to stay in contact with the skin, even around tricky areas like knees and ankles.

The new razor also features a vibrant green and turquoise design with a Soft Grip gel that surrounds the entire handle to provide increase shave control when wet. It also includes a new ShowerPod with suction cup attachments for in-shower razor and blade storage.

The launch will be support by a marketing campaign that includes advertising that began airing in February. The new campaign, developed by BBDO Worldwide in New York, showcases the life of the “everyday” goddess. Television, print, radio and online executions show women expressing their inner “goddesses” in different ways and in diverse settings.

The new Venus Embrace shaving system, which includes the refillable razor, one cartridge and a ShowerPod, has a suggested retail price of $9.99 to $11.99. A package of four refill cartridges has a suggested retail price of $13.49 to $14.99.

Since 2001, more than 40 million women have used Venus products, according to Gillette.

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Delicious Brands’ c.booth skin care to be found exclusively at Rite Aid

BY Antoinette Alexander

DALLAS, Texas Delicious Brands, a maker of body and skin care products, is looking to make a splash in 2008 with the launch of several new brands, including the c.booth derma skin care line to be sold exclusively at Rite Aid.

The c.booth derma skin care line is comprised of three sub-brands: derma 36 for mature skin, derma 24 for all skin types and derma 17 for problem skin. The numbers 36, 24 and 17 signify the number of ingredients in the product. The 14-SKU color-coded line will retail for under $20 each.

According to president and chief executive and industry veteran Colleen Booth-Rothschild, the line will be exclusively at Rite Aid for one year.

“We designed the package so it speaks to the consumer. Not a lot of the stores have beauty advisors and we wanted to communicate what [the product] does,” said Booth-Rothschild, who noted that, for the first time, her image will be on the brand.

To promote the new line, the company will doing in-store promotions such as sampling and advertising in the circulars at Rite Aid.

Additional product launches for 2008 include the Skin Below the Chin line of products for the body. The 15-SKU line will be priced for less than $10. Also new is On the Go, a line of portable and disposable personal care towelettes.

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