BEAUTY CARE

Juice Beauty expands products beyond the face

BY Antoinette Alexander

SAN FRANCISCO Juice Beauty, the creators of juice-based organic skin care solutions, has unveiled its first collection designed for the body.

The products, which are available at Sephora, expand the offering within its Green Apple Skincare collection, which already includes Green Apple Antioxidant Serum, Nutrient Eye Cream, Antioxidant Moisturizer, Cleansing gel, a peel, Nutrient Mask and Moisturizer SPF 15.

The new products are a Green Apple Mousse Body Cleanser, Green Apple Body Peel and Green Apple SPF 20 Antioxidant Body Moisturizer.

Juice Beauty uses natural hydroxy acids direct from organic fruits. The company harvests many varieties of organic apples, including Gala, Red Delicious, Cripps Pink, Fuji’s and Granny Smith. The products are free of pesticides, parabens, petroleum or propylene glycol derivatives, and have no harsh surfactants or sulfates, artificial colors, phthalates or synthetic fragrances.

Launched in 2004, Juice Beauty also markets a line, dubbed Juice Organics, that is sold within the mass market.  

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Belvada picks Joyner to help sell new mascara pen

BY Antoinette Alexander

DALLAS The Joyner Sales Agency has signed Belvada Cosmetics of Quebec, Canada, as one of their newest clients to help the company promote its new mascara pen.

Unlike the traditional tube-and-applicator system, the pen-like applicator protects the reserve product by not exposing it the elements—only the brush has contact with the air.

“Our primary goal with Belvada is to bring this fresh, new product to market and to boost their brand awareness at retail,” stated Lisa Balsera, vice president of sales for Joyner Sales Agency. 

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LVMH announces several personnel appointments for October

BY Antoinette Alexander

PARIS Luxury goods group LVMH Moet Hennessy Louis Vuitton announced several appointments, effective Oct. 1, in its Selective Distribution and Perfumes & Cosmetics activities, including the appointment of former Procter & Gamble executive Renato Semerari as president and chief executive officer of Sephora Europe.

Semerari currently serves as president and chief executive officer of Guerlain. In his new role, Semerari will report to Jacques Levy, president and chief executive officer of Sephora.

Semerari started his career in 1986 with P&G. There he held positions of increasing responsibility in Italy and the UK. His last assignment at P&G was marketing director for Southern Europe. In 1999, he joined LVMH as International marketing director of Parfums Christian Dior. In 2002, he was appointed President and chief executive officer of Guerlain.

Laurent Boillot, current general manager of Guerlain, has been appointed president and chief executive officer of Guerlain. Boillot will report to Toni Belloni, LVMH group managing director. 

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