HEALTH

J.R. Watkins Naturals receives NPA’s Natural Seal

BY Michael Johnsen

MINNEAPOLIS — J.R. Watkins Naturals on Thursday announced it has earned the Natural Seal from the Natural Products Association for its line of home care products. J.R. Watkins Naturals is among the first brands to earn the certification; shoppers can expect to see the seal on J.R. Watkins Naturals products as soon as next month.

"As a pioneer in natural products, J.R. Watkins Naturals strictly adheres to the quality standards set forth more than 140 years ago by company founder J.R. Watkins,” stated J.R. Rigley, J.R. Watkins Naturals VP sales and marketing. “We are proud to have our products bear the NPA’s Natural Seal and will continue to bring our products to the highest level of natural."

"The NPA Natural Seal sets a high bar for truly natural products," said Daniel Fabricant, VP government and scientific affairs at NPA. "J.R. Watkins Naturals has for years met our strict standards for natural personal care products and has demonstrated leadership in shaping and promoting the Natural Standard. We are excited to announce the brand’s certification under our new Natural Seal for home care products."

The "natural" designation indicates the NPA and an independent third-party auditor have reviewed the products and have determined that the prodcuts meet the NPA’s guidelines. The NPA began certifying home care products in February 2010 — the certification program is focused exclusively on verification of natural home care products and ingredients.

NPA certifications require ingredients to be from a renewable resource found in nature, and certified products must fully disclose ingredients on the package label so consumers can make informed decisions. In addition, the product must be made up of at least 95% natural ingredients or ingredients that are derived from natural sources, excluding water, and must not contain any ingredients with suspected human health risks.

The full set of criteria and the new seal can be found on the NPA website at TheNaturalSeal.org.

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HEALTH

Report: Nevada looks to push PSE Rx legislation

BY Michael Johnsen

LAS VEGAS — Nevada Sen. Sheila Leslie, D-Reno, is working with Carson City district attorney Neil Rombardo on introducing a bill to require a prescription for pseudoephedrine as a tool to cut down on illicit methamphetamine production, the Las Vegas Review-Journal reported Wednesday evening.

The intent of the bill is to thwart “smurfing,” the practice whereby individuals purchase PSE in excess of federally mandated sales limits by hopscotching across several pharmacies. Leslie and Rombardo pointed to a reduction in methamphetamine busts in Oregon and Mississippi, both states that require a prescription for PSE. "The proof is in the evidence, and I think the evidence is clear," Rombardo reported to the journal. Leslie and Rombardo currently are drumming up support for the bill, the journal reported.

Nevada is not one of the states that has signed on for the industry-funded National Precursor Log Exchange, a multistate electronic PSE sales blocking system that inhibits “smurfing” without impacting consumers looking for legitimate symptom relief for a cold or sinus infection.

Presently, Alabama, Florida, Illinois, Iowa, Kansas, Kentucky, Louisiana, Missouri, South Carolina and Washington have adopted NPLEx. NPLEx not only monitors all nonprescription PSE purchases in these states in real time, individually, it also tracks purchases among all participating states so that criminals attempting to manufacture methamphetamine can’t just go across a border to skirt the system.

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MET-Rx, Starz want consumers to show off their ‘inner warrior’

BY Michael Johnsen

RONKONKOMA, N.Y. — MET-Rx and the Starz premium entertainment network have teamed up for the MET-Rx Warrior Workout Video Contest, the companies announced Tuesday. The campaign calls for consumers to create a one-minute video that portrays their “inner warrior” for a chance to win a walk-on role on a Starz Originals series.

On the MET-Rx Facebook page, people can share their own workout techniques, upload videos and check out their favorite MET-Rx athletes and MET-Rx events. Additionally, MET-Rx consumers will be able to come back to vote for their favorite "Warrior Workout" and share the experience with their friends and family via Facebook.

"As a global brand, it’s exciting for MET-Rx to utilize our social media platforms to become part of the customers’ brand experience,” stated Patrick Cornacchiulo, MET-Rx brand director.

One winner will receive a walk-on role on the Starz Originals Series, a five-day/four-night trip for two to the major city nearest the filming location, and a one-year supply of MET-Rx, awarded as quarterly shipments of selected products, valued at $2,500. The total approximate retail value of the grand prize will be $12,500. Nine runner-up prizes of a MET-Rx gym bag filled with MET-Rx selected products also will be awarded. The approximate retail value of each runner-up prize is $100.

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