Jose Cuervo adds new flavors to ready-to-serve margarita line
NEW YORK Jose Cuervo is introducing two ready-to-serve margarita cocktails, just in time for Cinco de Mayo.
Jose Cuervo’s authentic pomegranate margarita and authentic mango margarita join three other ready-to-serve margarita flavors. The beverages are packaged in new lightweight plastic bottles so margarita lovers can the cocktail anywhere.
“Coping with very busy lifestyles consumers are seeking, now more than ever, affordable products that add quality and convenience to their lives,” said Amy Bidwell, brand manager for Jose Cuervo Tequilas, Diageo. “We are introducing Jose Cuervo authentic pomegranate margarita and Jose Cuervo authentic mango margarita to deliver more flavor options to those looking to provide the highest quality cocktails for all their home entertainment occasions.”
The beverages will be available in grocery, liquor, club and drug stores nationwide. The 9.95% ABV product is available in two sizes: a 375ml bottle with a suggested retail price of $4.99 and a 1.75 liter bottle with a suggested retail price of $15.99.
Morinaga America introduces Hi-Chew to U.S. consumers
LOS ANGELES Morinaga America is introducing the nation to a popular fruit chew in Japan.
Hi-Chew, available is six flavors, are featured on Hi-Chew.com, where visitors can learn more about the candy, dubbed “a little piece of heaven” by its makers. To help generate excitement and stimulate curiosity in the Hi-Chew brand, Morinaga America is sponsoring a video/photo contest. The Hi-Chew “Anywhere, Anytime” contest encourages people to submit video or photos of friends and/or family enjoying Hi-Chew fruit chews. Once a month, an image is chosen from that month’s submissions and the winner receives a 30-day supply of their favorite Hi-Chew flavor. The winning video/photo is featured on the Web site.
“Hi-Chew fruit chews are like nothing you’ve ever tasted before,”said Toshiya Yasuda, Morinaga America president, marketing and distribution channel for Hi-Chew in the U.S. “Our tag line, ‘a little piece of heaven,’ really captures the essence of the Hi-Chew taste sensation of the smooth, juicy, chewy texture and long-lasting flavors of Strawberry, Green Apple, Mango, Melon and Orange. Equally exciting is the introduction of the newest flavor Banana to coincide with the launch of the Web site.”
Catalina Marketing acquires E-centives, Collabrys
ST. PETERSBURG, Fla. Catalina Marketing has expanded its business with the acquisition of two digital couponing businesses.
The company said it acquired E-centives and Collabrys from Invenda Corp., calling the investment “strategic…to advancing long-term, viable digital innovations for our industry partners, as well as our commitment to shoppers who seek customized value delivered through their preferred channel of communication.”
“Catalina Marketing has spent the past 25 years transferring our understanding of how purchase decisions can be used to motivate, enforce or drive new buying decisions,” said Dick Buell, Catalina Marketing’s chairman and CEO. “Delivering relevant communications to the right audience, and measuring the performance of marketing spends, is at the core of all our business initiatives. We are excited about extending this level of shopper understanding and shopper value to the digital space for our consumer packaged goods, food, drug and mass partners.”
Catalina Marketing’s acquisition announcement follows the company’s release of CPG mobile couponing performance data, as well as the recent appointment of former Google Affiliate Network executive, Chris Henger, to lead its digital business.
With 14 years of experience working with CPG companies on digital couponing, customer relationship marketing database management services, e-mail marketing, and Web site development, E-centives brings three critical elements to the table: established technology platforms, proven, innovative industry professionals, and a valuable portfolio of intellectual property and patents.