CENTER STORE

Jones Soda, The Onion create co-branded sodas

BY Allison Cerra

SEATTLE — Jones Soda and The Onion have teamed up to bring consumers a co-branded line of limited-edition sodas.

The companies created a collection of six 12-oz. glass bottles — which will retail for $12.99 — that each boasts a black-and-white newsprint-inspired label with a signature Onion headline and accompanying image. The collection includes Jones’ popular green apple, root beer and strawberry-lime flavors.

"The Onion and Jones share a lot of the same youthful and light-hearted fans, so it was a natural partnership," said Jones director of marketing Mike Spear. "We picked some of our best-selling flavors, The Onion picked their favorite headlines, and we married them together."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Coca-Cola expands collaboration with IFRC

BY Allison Cerra

ATLANTA — Coca-Cola announced it is extending its collaboration with the International Federation of Red Cross and Red Crescent Societies in a new global partnership.

Coca-Cola announced a $2 million investment to support the IFRC’s work in disaster response and preparedness, and public engagement, in communities that both organizations serve. Coca-Cola’s charitable arm, the Coca-Cola Foundation, will donate $1 million to the IFRC’s Disaster Response Emergency Fund.

Coca-Cola and the Red Cross Red Crescent already work together in more than 50 countries.

“Our partnership with [Coca-Cola] has the potential to become one of the world’s leading business and civil-society collaborations,” said Bekele Geleta, IFRC secretary general. “It will enable us to extend our reach even further in communities worldwide so we can be of greater service to vulnerable people. In this era of increasing natural disasters, imagine the magnitude of what we can accomplish together in disaster response and preparedness.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Hershey’s takes chocolate to next level

BY Allison Cerra

HERSHEY, Pa. — Hershey is offering fans a new way to enjoy its iconic chocolate candies.

New Hershey’s Drops, available in milk chocolate and cookies ‘n creme flavors, are delicious bite-sized drops without the candy shell. Chocolate lovers now can enjoy on-the-go snacking without the mess, the company said.

Hershey’s Drops will be sold nationwide in 8-oz. resealable, stand-up pouches. Also available are milk chocolate Hershey’s Drops in king-size 2.1-oz. packs.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES