Jones Soda to expand product distribution in 2012
SEATTLE — Jones Soda announced it has received 2012 retail authorizations from several U.S. and Canada chains.
Jones Soda said its products will be sold at such U.S. retailers as Safeway, Winn-Dixie and Publix, Kum & Go convenience stores and all U.S. military commissaries, in addition to Food Land in Canada, which further expands Jones’ product distribution within the Sobeys chain of stores.
Earlier in the year, Jones Soda also secured authorizations for Ralphs, Albertsons, Giant Eagle, Cub Foods and ShopRite stores, the company said.
Coca-Cola bears new can
ATLANTA — Coca-Cola is turning its cola cans white this holiday season to benefit the World Wildlife Fund. The company is committing up to $3 million to WWF’s polar bear conservation efforts and is asking fans in the United States to join the “Arctic Home” campaign by texting donations to help protect polar bear habitats. The polar bear has been used as a Coca-Cola icon since 1922.
For the first time in the history of the brand, the red background on cans was replaced in November with an all-white panorama featuring a mother bear and her cubs. The packaging will appear until February 2012.
Energy, sports drinks fuel growth
Sales of carbonated beverages remain stagnant, but sales of energy drinks, sports drinks and functional waters have seen gains over the last quarter. Sales of ready-to-drink tea and yogurt drinks and smoothies also are segments showing promise.
Consumers have a bottomless appetite for energy drinks; the segment has had double-digit growth quarter after quarter. Low-calorie options sparked renewed interest in sports drinks.
Such carbonated segments as citrus flavors and diet products show promise. A wide range of sizes also are becoming more prevalent, giving consumers more options.
The article above is part of the DSN Category Review Series. For the complete Beverages Sell-Through Report, including extensive charts, data and more analysis, click here.