BEAUTY CARE

Jonathan Antin tapped for Conair campaign

BY Allison Cerra

STAMFORD, Conn. — Global fashion and beauty guru Jonathan Antin will be featured in a new campaign by hairstyle tools maker Conair.

As part of Antin’s affiliation with Conair, he will be seen in advertising campaigns, make guest appearances and participate in beauty and fashion industry events, at which he will demonstrate the use of Conair styling tools and promote innovative Conair brand concepts, the company said.

"Jonathan brings a lot of excitement and energy to our product lineup. His styling expertise and experience with our tools will reinforce our message of salon results at home," said Paulette Heller, VP marketing for Conair.

Antin has styled several celebrities and has appeared on such television shows as "Blow Out" and "Shear Genius."

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HealthWarehouse.com, GC America promote MI Paste

BY Michael Johnsen

CINCINNATI — HealthWarehouse.com and GC America on Wednesday announced a partnership to distribute MI Paste, a professional dental product that helps strengthen teeth and aids in keeping them cavity-resistant.

MI Paste and MI Paste Plus provide calcium and phosphate ions at the surfaces of the teeth. The active ingredient, Recaldent, is casein phosphopeptide-amorphous calcium phosphate (CPP-ACP). Using MI Paste twice daily helps promote enamel strengthening and diminish white spots, the companies stated.

MI Paste is available to consumers exclusively at HealthWarehouse.com in the United States with a valid prescription.

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Clearasil joins forces with MTV for new campaign

BY DSN STAFF

PARSIPPANY, N.J. — A new public service campaign created by Clearasil in conjunction with MTV Networks, which promotes awareness and education about issues affecting young adults, made its debut this week.

The Make the Clear Choice campaign, which appeared on MTV, features the music channel’s news correspondent SuChin Pak. The announcement also encouraged viewers to visit Act.MTV.com, a new MTV platform that celebrates young people having an impact on issues they care about, such as drug and alcohol abuse, sexual health and self esteem, and makes it easy for anyone to take action and get involved.

In line with the campaign kickoff on MTV, Clearasil also is promoting Make the Clear Choice on the brand’s Facebook page to engage its core audience by donating up to $30,000 split among three nonprofit organizations — Partnership at DrugFree.org, StayTeen.org and The Jed Foundation’s Love is Louder campaign — whose mission is to help teens make clear choices.

"Teens and young adults are facing tough choices every day that don’t always have a clear choice," said Kevin Harshaw, Clearasil’s personal care marketing director. "We are very excited to be partnering with MTV to create a campaign that engages these young adults. As a highly recognized name in the acne market, we look for ways to take a responsible approach to teen issues."

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