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Jolly Group introduces sports-themed bandages

BY Michael Johnsen

ELLENVILLE, N.Y. — The Jolly Group on Monday launched its Sports Shield brand of bandages featuring sports images.

Sports Shield bandages are available in two different sizes — adults and children — and come in eight designs: baseball, basketball, football, soccer, hockey, cheerleading, girls’ soccer and fun fashion.

The company will be rolling out two additional designs July 24: a rescue-themed bandage that features fire trucks and ambulances and a ladybug bandage adorned with butterflies and ladybugs.

Suggested retail price for 25-count packages is $2.50 each and $4 for the super-sized variety pack with 16 different themed bandages.


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General Mills expands its Fiber One 90-calorie brownies line

BY Michael Johnsen

MINNEAPOLIS — General Mills on Wednesday announced the launch of its Fiber One 90-calorie brownies in a chocolate chip cookie flavor formulated with 5 g of fiber.

Each chocolate chip cookie brownie is made with semisweet chocolate chips in a cookie-batter brownie, topped with a chocolatey drizzle and contains 20% of the daily value of fiber.

“Fiber One 90-calorie brownies have been a huge hit with consumers since their introduction last summer," stated Kerry Delaney, associate marketing manager for General Mills. "The latest addition to the Fiber One lineup is an easy way for consumers to have what they crave while sticking to a balanced diet.”

Fiber One 90-calorie brownies are sold in 5.34-oz. boxes containing six individually wrapped brownies at a suggested retail price of $3.89. 


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Gerber introduces Good Start Soothe formula

BY Allison Cerra

FLORHAM PARK, N.J. — Gerber has introduced a new infant formula that is designed to reduce excessive crying and colic in healthy infants.

Gerber Good Start Soothe formula is milk-based and contains the probiotic L. reuteri, which aims to reduce crying time among colicky babies. The formula features the Comfort Proteins Advantage, which makes it easy for babies to digest, and also has a carbohydrate blend with 30% lactose for fussiness and gas in infants with lactose intolerance.

"Anyone who has experienced a crying baby with colic will understand the significance of this innovation," Gerber medical director Jose Saavedra said. "Now we can offer parents a solution for excessive crying and colic in a formula that meets the nutritional needs of babies."

In related news, Gerber plans to launch Gerber Soothe colic relief drops with L. reuteri later this year. This probiotic supplement will join Gerber Good Start Soothe formula to offer parents more options to help provide relief to babies with excessive crying and colic.


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