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Joint venture formed to promote healthy eating among corporate employees

BY Alaric DeArment

BOSTON — Digital coupon service SavingStar and employee benefits provider Edenred have started a joint venture to promote healthy eating among corporate employees, the companies said Friday.

The two announced the creation of NutriSavings, which they said would provide employees with more information about the nutritional quality of their grocery purchases and incentives for healthy products, such as e-coupons, thereby helping consumers make more informed buying decisions while shopping for food. The companies said select grocery retailers would partner with NutriSavings to help employees monitor and improve their household nutrition consumption.

"We have created an innovative solution in the fast-growing market for health-and-wellness solutions that encourages employees to consume a more balanced diet and contributes to efforts to reduce healthcare spending on chronic illnesses," Edenred USA managing director Gerard Bridi said.

According to a study last year by the National Business Group on Health, businesses in the United States are spending more money on programs to promote better nutrition and exercise, and nearly 90% have set up incentive programs today, spending an average of $520 per employee each year.

Under the program, employees who join NutriSavings set objectives with their companies to improve the nutritional quality of their food purchases and receive a score. They then receive incentives from employers and e-coupon savings on nutritionally balanced products, as well as access to educational materials.

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K.ZABATE says:
Apr-08-2013 04:14 am

This is good news for all the employees! Eating the right kinds of food will definitely help in preventing sickness. Health is more important than wealth we should know how to take care of our body because we only have one.

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Happy Family announces Greek yogurt pouches for babies and toddlers

BY Jason Owen

NEW YORK — Happy Family, an organic food brand privately owned and operated by moms, has introduced a line of organic Greek yogurt, fruit and veggie combination pouches for babies and toddlers, the company announced this week.

Happy Baby Greek Yogurt pouches come in three varieties: Banana & Pumpkin; Zucchini, Pear & Kale; and Strawberry, Apple & Beet. Happy Tot Greek Yogurt pouches are available in Orange, Apple & Sweet Potato; Kale, Spinach & Apple; and Pomegranate, Apple & Beet. Each blends 100% organic Greek yogurt with organic fruits and veggies to create meals for babies and snacks for toddlers that also serve as a source of calcium and vitamin D. Happy Baby Greek Yogurt and Happy Tot Greek Yogurt are made without artificial colors, artificial flavors, trans fats or GMOs, and are certified USDA organic, gluten free and kosher.

“It’s my personal goal to pack as many valuable nutrients as possible into every single bite of food we make for babies and children — it’s this enlightened nutrition philosophy that inspires and drives every single new product we create,” said Shazi Visram, founder, CEO and chief mom of Happy Family. “With these new shelf-stable pouches, we took protein-rich Greek yogurt and combined it with organic fruits and vegetables to create the perfect combination of nutritional benefits and incredible flavor.”

Each Happy Baby Greek Yogurt pouch contains 3 g of protein and is considered gentle dairy for babies 6 months and older. Happy Baby Greek Yogurt pouches are sold individually for a suggested retail price of $1.59 per pouch.

Happy Tot Greek Yogurt pouches offer toddlers calcium, vitamin D and protein in individual pouches for a suggested retail price of $1.79 per pouch.

Happy Family products are available in Target, Giant, Kroger, Publix, HEB, ShopRite, Meijer and other stores nationwide.


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Organic Trade Association study: 8-in-10 U.S. parents purchase organic products

BY Jason Owen

WASHINGTON — A study conducted in mid-January by the Organic Trade Association shows U.S. families are increasingly embracing organic products when they shop. The study also showed increased trust in the U.S. Department of Agriculture Organic seal to properly label organic products.

"More and more parents choose organic foods primarily because of their desire to provide healthful options for their children," said Christine Bushway, OTA’s CEO and executive director.

Not only are more consumers choosing organic products at least sometimes, but the majority of those buying organic foods also are purchasing more items than a year earlier. New entrants to buying organic now represent 41% of all families — demonstrating interest in the benefits of organic food and farming is on the rise.

Produce continues to be the leading category of organic purchases, with 97% of organic buyers saying they had purchased organic fruits or vegetables in the past six months. Breads and grains, dairy and packaged foods were also frequently cited (all scoring above 85%) among those who purchase organic. Families choosing organic foods are increasingly important to retailers of all types, with organic buyers reporting spending more per shopping trip, and shopping more frequently than those who never purchase organic food.

Consistent with findings from previous studies, nearly half (48%) of those who purchase organic foods said they do so because they are "healthier for me and my children." Additionally, parents’ desire to avoid toxic and persistent pesticides and fertilizers (30%), antibiotics and growth hormones (29%), and genetically modified organisms (22%) ranked high among the reasons cited for buying organic products.

Awareness of the USDA Organic seal has also grown, with more consumers more likely to look for the seal when shopping for organic products. Moreover, more than 4-in-10 parents (42%) say their trust in organic products has increased, versus 32% who indicated this point of view a year ago. In fact, younger, new-to-organic parents are significantly more likely to report improved levels of trust in organic products.

"Consumer trust is on the upswing for organic as the gold standard when seeking to avoid toxic and persistent pesticides, antibiotics, synthetic hormones, genetically engineered ingredients, and additives," Bushway added.

Study findings, gathered in partnership with KIWI Magazine, are based on responses from 1,239 U.S. households about their attitudes and behaviors related to organic foods. The report provides in-depth information about organic consumers’ demographics, purchase motivation, labeling comprehension, shopping patterns and more.

The 2013 "U.S. Families’ Organic Attitudes and Beliefs Study" is available for purchase by visiting OTA’s bookstore (OTA.com/bookstore/2.html).


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