Johnson’s gets natural
SKILLMAN, N.J. Baby skin care brand Johnson’s has announced the introduction of Johnson’s Natural, a line of products for baby’s skin and hair that has at least 98% plant- and fruit-derived natural ingredients.
Johnson’s Natural features the iconic No More Tears formula and the manufacturer’s Allerfree fragrance, which contains subtle notes of white floral, powder and vanilla scents.
The line is comprised of five products: Johnson’s Natural head-to-toe foaming baby wash, Johnson’s Natural baby shampoo, Johnson’s Natural baby lotion, Johnson’s Natural kids 2-in-1 hand and face foaming wash, and Johnson’s Natural kids 3-in-1 shampoo, conditioner and body wash.
To coincide with the launch of the new line, Johnson’s is introducing a new microsite, Johnsonsnatural.com, where moms can get information about the products and ingredients, receive coupons and view a new video series. The video series, titled “Baby Steps to a Natural Lifestyle,” showcases real moms who offer tips on how to affordably incorporate natural living into everyday life.
The product line has suggested retail prices ranging from $4.59 to $6.49.
Hard Candy beauty promotions to hit Walmart this fall
NEW YORK Hard Candy, which is sold exclusively at Walmart, will be offering its Kal-eye-descope and Meteor-eyes baked shadows — which are highly pigmented wet/dry shadows that instantly make eyes pop –with a mini eye shadow primer at no additional cost between September and November.
Hard Candy eye shadow primer, although not sold as an individual product, has achieved cult status among Hard Candy aficionados. Previously, this product only was available attached to the In The Shadows collection. The Kal-eye-descope and Meteor-eyes baked shadows and the newly attached mini eye shadow primer will be priced at $6.
For the same two-month period this fall, every Sheer Envy Face Primer will be sold with a mini plumping serum in light pink Girl Next Door. In addition, Mouthing Off, a favorite gloss across the board, will be paired with a glittering black Walk the Line liner in Asphalt and Hot Smudge.
Continental Fragrances gets private equity infusion from CID Capital
AUBURN HILLS, Mich. Continental Fragrances, whose hair care brands include Salon Grafix, Giga.Hold and High Beams, has announced a private equity infusion from CID Capital that will enable the company to accelerate new product introductions and leverage its brand equity.
Scott Petchul, company co-founder and new CEO of Continental Fragrances, and his team will continue to lead the day-to-day operations of the company. “We are excited to partner with CID. [Its] consumer products experience and investment approach will be instrumental in supporting our team as we capitalize on the many opportunities to build our company,” Petchul stated. “We were looking for a partner that shared our vision, understood consumer products and could provide meaningful resources to support our growth. We found that in CID.”