BEAUTY CARE

Johnson Products sponsors SWAC tournament, shows off new product at event

BY Antoinette Alexander

NEW YORK — Johnson Products, a maker of ethnic hair care products, strengthened its commitment to historically black colleges and universities and their athletes by supporting the Farmers Insurance 2011 Southwestern Athletic Conference Basketball Tournament in March. As the exclusive hair care sponsor, the manufacturer debuted its new Ultra Sheen Men at the event.

The tournament took place March 9 to 12 at the Special Events Center in Garland, Texas.

At this year’s SWAC tournament, all of the student athletes received customized gift bags from Johnson Products Co. In addition, the manufacturer hosted in the Exhibit Hall an Ultra Sheen Men’s Grooming Lounge, where visitors could get a haircut, styling tips and win prizes. During the basketball games, the company hosted halftime challenges for fans.

As previously reported by Drug Store News, the company entered the men’s grooming segment in 2011 with the launch of its Ultra Sheen Men. The grooming collection, which includes grooming gel and wave conditioning pomade, is geared toward the "urban trendsetter man who has style and swagger," according to the company.

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Jason debuts new look for 2011

BY Antoinette Alexander

MELVILLE, N.Y. — Natural personal care brand Jason has debuted for 2011 a fresh look with new and improved packaging designs.

"Our new packaging clearly communicates Jason’s brand positioning as a natural pioneer with its endearing, original personality and unwavering focus on natural simplicity," stated Emma Froelich Shea, VP marketing for Hain Celestial Personal Care, which makes the brand. "We feel the new designs create a much stronger shelf presence, evidenced by our striking color palette and updated logo. Most importantly, we finally have continuity across categories so our loyal consumers will easily be able to find their favorite brand in every section of the personal care aisle."

The new packaging copy is designed to help educate consumers on the ingredient-specific benefits of each product, as well as reassure consumers of their safety, the company stated. The packaging will boast a simpler, easier-to-read JASON logo and a new tagline: "Natural Pioneer Since 1959."

Another notable change is the structural redesign of the Everyday Hair Care collection. The new Everyday Hair Care component will use an "inverted" design that allows the same bottle to be shelved right-side up or upside down, to differentiate between shampoos and conditioners and facilitate ease of use. The component design was inspired by a 1950s-era glass milk bottle and uses at least 50% post-consumer-resin plastic.

The new Everyday Hair Care line also will tout new-and-improved formulas. Now, each category in the Everyday Hair Care collection will address a specific hair care need:

  • Aloe Vera: intensive moisturization;

  • Apricot: super shine;

  • Biotin: strengthen and repair;

  • Jojoba: longer and stronger hair;

  • Sea Kelp: smoothing/anti-frizz;

  • Lavender: volumizing;

  • Henna: color protection; and

  • Vitamin E with A and C: natural manageability.

The Jason deodorant stick collection also has been reformulated for improved efficacy and has been clinically tested to deliver all-day odor protection, the company noted.

Jason products are available at natural food stores, Whole Foods and Ulta.

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Dove celebrates manhood during NCAA tourney

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever, the maker of Dove Men+Care, is celebrating the launch of its new Dove Men+Care antiperspirants/deodorants and Sensitive Clean personal wash by inking a corporate partnership with the National Collegiate Athletic Association.

The multiyear commitment includes Unilever’s full portfolio of men’s and women’s personal care brands, with exclusive category marketing and promotional rights related to all 88 NCAA championship events across 23 men’s and women’s sports, as well as integrated marketing opportunities, retail and print promotions, and online and television advertising.

The sponsorship will come to life during the NCAA men’s basketball tournament across major retailers nationwide with in-store displays and merchandising starting this month, and culminating with Final Four Weekend in April.

Unilever will spotlight the entire line of Dove Men+Care male grooming products, as well as the newest products, as a partner of the NCAA Division I Men¹s Basketball Championship. Under the partnership, a new series of "Journey to Comfort" videos will be shown throughout NCAA March Madness programming and at DoveMenCare.com. In the series, such iconic NCAA personalities as Earvin "Magic" Johnson, Georgetown head coach John Thompson III and famed Duke point guard Bobby Hurley will reveal the personal milestones that helped them become comfortable in their own skin.

The new Dove Men+Care antiperspirants and deodorants specifically are designed to be tough on sweat, not on skin, according to Unilever. The new collection is formulated to provide total underarm care for men by fighting skin irritation and providing 48-hour protection.

Joining the Men+Care body and face wash line is the new Sensitive Clean body and face wash, which is clinically designed to fight dryness. The formula is hypoallergenic and created without dyes and fragrances for men who prefer a mild, unscented body and face wash, the company stated. In addition, the pH neutral formula promises a gentle, comfortable clean for men prone to skin irritations.

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