BEAUTY CARE

Johnson Products names new CEO

BY Antoinette Alexander

NEW YORK — Ethnic hair care company Johnson Products has announced that its CEO, Eric Brown, will become executive chair as the company restructures and prepares for future growth.

Succeeding Brown as CEO is Gabrielle Greene, who has worked in the financial services industry for more than 25 years. She serves on several corporate boards, including Whole Foods and Stage Stores.

In his new role, Brown will be actively involved with JPC, as well as focused on strategic initiatives and potential acquisitions.

Renee Cottrell-Brown will remain in her current role as chief marketing officer.

“During my tenure as CEO of Johnson Products Co., I have been extremely proud of all that we have accomplished since acquiring the company in 2009,” Brown stated. “As we prepare for the future, my new role as executive chair will now allow me to focus on important strategic initiatives that will make JPC stronger.”
 
In March 2009, Brown led the acquisition of Johnson Products from Procter and Gamble with the combined investments of RC Fontis, St. Cloud Capital and Plus Factor. At that time, the strategic direction for JPC was to strengthen the company’s signature brands, Ultra Sheen and Gentle Treatment, in the United States and around the world. Within the first 18 months after the acquisition, JPC saw 20% growth in revenues under Brown’s leadership.

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Maybelline NY develops its first gel-mousse mascara

BY Antoinette Alexander

NEW YORK — Maybelline New York is launching in June its new Mega Plush by Volum’ Express mascara, which marks the brand’s first gel-mousse mascara.

“Mega Plush gives women the lush lashes they crave. The look is fullness to the max, yet the technology behind the formula keeps lashes soft and supple so they won’t feel stiff or brittle,” stated Ali Goldstein, VP marketing for Maybelline New York-Garnier. “This is a breakthrough in the volume category.”

The new gel-mousse formula contains 40% less hard waxes. Volume is further amplified through its Flexor Brush technology. The oversized brush works two ways: The big bristles envelop each lash, while the flexible head shock-absorbs for less pulling and more lifting.

The new Mega Plush mascara, which comes in five shades, will be available beginning in June at a suggested retail price of $7.77.

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Leading Edge Innovations unveils new website

BY Antoinette Alexander

BRANCHBURG, N.J. — Leading Edge Innovations, a personal care products formulating company, has announced the launch of its new website.

“We are excited to have our new website up and functioning. The site is an excellent way to learn more about LEI’s capability to develop unique and interesting formulas for use in the cosmetic and personal care categories,” stated James Wilmott, LEI principal and chief scientific officer.

In addition to sharing LEI’s point of view and key business partnerships, the site showcases its proprietary MicroSperse technology.

MicroSperse is an alternative to conventional surfactant-based methods of making oil-in-water emulsions. The physical interactions of the MicroSperse high-pressure, high-shear process replace chemical emulsifiers that often result in irritation, dryness and premature aging. The particle size reduction is dramatic when compared with those produced by conventional emulsification techniques — making it ideal for cosmetics, personal care and OTC topical drug product platforms, the company stated.

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