BEAUTY CARE

Johnson Products aligns with 100 Black Men of America

BY Antoinette Alexander

NEW YORK — Ethnic hair care company Johnson Products, whose brands include the Ultra Sheen Men grooming collection, has partnered with 100 Black Men of America and its "Collegiate 100" program.

Using its Ultra Sheen Men grooming line, JPC is continuing to build upon its commitment to the African-American community by supporting the national mentoring movement of African-American young men that is led by 100 Black Men of America. The partnership of JPC and the 100 Black Men of America’s "Collegiate 100" program will be announced at the organization’s 25th annual conference in San Francisco on June 8 to 12.

JPC will be a part of the "Collegiate 100" events at the conference. The company will present the "Collegiate 100" Chapter of the Year Award and host its Ultra Sheen Men Grooming Lounge for the young men and all conference attendees. JPC CEO Eric Brown will speak on a panel on the importance of networking and developing quality business and community relationships. The Ultra Sheen Men grooming collection is targeted to the "trendsetting man who has style and swagger."

"We are very excited to join forces with 100 Black Men of America and their outstanding work in the United States, and abroad in the area of mentoring African-American youth and young men," Brown said. "Using our Ultra Sheen Men grooming line, along with our new company spokesperson, NBA all-star Carmelo Anthony, we hope to work with the young men and empower them to ‘Step Up Their Game’ and truly be all that they can be."

100 Black Men of America is a national alliance of leading African-American men of business, industry, public affairs and government with a mission to improve the quality of life for African-Americans, particularly African-American youth. Its 25th Annual Conference is a national event that aims to bring together the best minds in business, education, law and medicine to provide a positive platform for mentoring today¹s youth, educating and training adults, and empowering communities.

This year’s theme is "Celebrating 25 Years of Mentoring Leadership." The conference will feature sessions on funding initiatives for mentoring programs, creating and sustaining credible mentoring programs, measuring the impact of mentoring programs and a mentoring certification workshop.

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Valeant’s Kinerase brand to make charitable donations as part of campaign

BY Antoinette Alexander

BRIDGEWATER, N.J. — Valeant Pharmaceuticals has announced the launch of the "Change Your Skin, Change Your Life" campaign, in which its Kinerase brand will make three charitable donations in 2011.

Each donation, which will be made in June, September and December, will be decided upon by consumer suggestions on the Kinerase Facebook page. Participants will submit their favorite charities and then vote on the ones they like. The charity with the most votes will be the beneficiary of Kinerase’s donation.

Each donation will consist of 20% of the proceeds of sales of a selected product for a one-month period at Ulta. The first product will be the Kinerase lotion in June; the second will be the Kinerase intensive eye cream in September; and the last will be the Kinerase cream in December. Voters now can submit the name of their favorite charity. The winning charity will be announced on May 31.

"’Change Your Skin, Change Your Life’ is about bringing the consumer closer to the brand," Kinerase director of marketing Jennifer Smoot said. "By engaging consumers directly via Facebook and allowing them to make influential decisions for the brand, we hope to increase brand awareness and make a difference at the same time."

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Sunstar Americas expands flossers portfolio for Gum brand

BY Antoinette Alexander

CHICAGO — Sunstar Americas announced the recent introduction of its newest entries into the flosser category: Gum Eez-Thru flossers with vitamin E and fluoride, and Gum Eez-Thru mint flossers in a new value size.

"As one of the leading flosser brands, Gum is always working to create unique products that provide additional oral health benefits to satisfy this growing consumer demand," Sunstar Americas senior marketing manager Nikki Lockett said. "Research has shown that consumers want their flosser products to do more than simply remove food between teeth; they [also] want added benefits at a great value."

Citing Nielsen data ended March 12, the company stated that the flosser category currently drives $55 million in annual sales, up $6 million, or 12%, from last year.

Providing multiple benefits in a one-step process is one of the many aspects that makes Gum products convenient, according to the manufacturer. Gum brand’s specialized flosser line promises to provide multiple product designs to meet consumers’ specific needs, such as hard-to-reach back teeth.

Gum Eez-Thru Flossers with vitamin E and fluoride come in a package of 90 and feature an icy mint flavor. The original Gum Eez-Thru mint flossers are now available in a new 150-count size to offer consumers greater value.

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