BEAUTY CARE

John Frieda officially launches precision foam color line

BY Allison Cerra

NEW YORK — John Frieda, which is part of Kao Brands, has introduced its at-home hair color range.

The precision foam color line combines patent-pending proprietary foam color technology and John Frieda’s heritage of stylist expertise in a 20-shade palette collection, which helps users recreate salon color results at home, John Frieda said. The products are designed to minimize the uneven coverage and patchiness typical of at-home color with an easy-to-apply, nonaerosol foam formula that spreads evenly through hair.

“In the past, I’ve always advised clients against at-home color because it’s just been impossible to get the same even coverage that colorists can achieve at the salon,” said John Frieda international creative consultant Harry Josh. “Precision foam color makes even, flawless color possible for the first time — making it easy for women to get precise coverage. And with stylist-selected shades, there’s no way to tell that the at-home color isn’t straight out of the salon.”

In late March, John Frieda released a short film to support the launch of its at-home hair color range, starring actress Katie Holmes.

The John Frieda precision foam color line retails for $12.99 and is available at food, mass and grocery stores nationwide.

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Alberto Culver’s Q2 sales climb

BY Allison Cerra

MELROSE PARK, Ill. — Alberto Culver reported a 6.1% increase in its second-quarter net sales for the period ended March 31.

The company that’s behind such beauty care brands as Tresemme, Alberto VO5, Nexxus, St. Ives, Simple and Noxzema said second-quarter net sales rose to $408.2 million from $384.8 million in the prior-year second quarter. On an organic basis, which excludes the effect of foreign currency fluctuations, sales increased 4.3% in the current quarter, led by high single-digit branded beauty care sales growth.

Diluted earnings per share from continuing operations increased 16.7% to 35 cents in the second quarter, compared with 30 cents in the year-ago period. Excluding restructuring and discrete items, diluted earnings per share from continuing operations increased 32.3% to 41 cents, compared with 31 cents in second quarter 2010.

The company said that the increase of U.S. sales by 1.9% was attributed to strong growth in branded beauty care, partially offset by significantly lower custom-label manufacturing sales. International sales on a reported basis increased 12%, reporting growth in every region in which the company operates. The net effect of foreign currency fluctuations accounted for approximately 4.4% of the growth, Alberto Culver said.

"I am very proud of our incredibly talented and dedicated team who, despite being faced with challenging market conditions and the pending Unilever transaction, continued to build momentum on our brands and deliver strong results," Alberto Culver president and CEO V. James Marino said.

Last fall, the company announced its definitive agreement to be acquired by Unilever for $37.50 per share in cash. Alberto Culver shareholders OKed the transaction in December 2010.

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P&G features hair, grooming services at NACDS Annual

BY Antoinette Alexander

SCOTTSDALE, Ariz. — During the National Association of Chain Drug Stores Annual Meeting, Procter & Gamble is showcasing several of its health and beauty brands, such as Old Spice, Fusion, CoverGirl and Pantene, as well as its efforts to further partner with retailers to bolster sales via its health and beauty studios.

Women who visit the P&G Him/Her Studio are able to indulge in such services as hair and makeup touch-ups, and guys can take advantage of grooming services.

In a separate area dubbed the P&G Choose Well Suite, P&G addresses health-and-wellness trends, highlights products within its portfolio and illustrates via computer graphics the store of the future based on customer feedback.

Throughout the rooms, P&G is promoting its Have You Tried This? campaign, which speaks to the manufacturer’s effort to further partner with retailers to encourage consumers to place “just one more” product in the basket. The manufacturer estimated that getting consumers to buy just one more item is a $7 billion opportunity.

For photos, click here.

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