BEAUTY CARE

John Frieda launches straightening spray for Frizz-Ease line

BY Antoinette Alexander

NEW YORK — Women in search of an alternative to pricey salon straightening treatments now have a new option at mass with John Frieda’s new Frizz-Ease 3-Day Straight semi-permanent styling spray.

The heat-activated, semi-permanent styling spray is ideal for women with coarse, unmanageable curls who struggle to achieve — and maintain — straight style.

The new 3-Day Straight spray not only fosters straight strands, but also helps women hold on to the straight style. When applied to damp hair, the weightless spray provides heat protection as it blocks out frizz and enhances straightening results, locking in sleek, glossy texture for up to three days or until your next shampoo, the company stated. John Frieda’s proprietary blend of polymers with keratin protein wraps each strand, sealing in straight style as it smoothes.

The product, sold at food, drug and mass retailers nationwide, is priced at $9.99.

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Tone introduces body wash

BY Antoinette Alexander

NEW YORK — Tone, a Henkel brand, next month is launching its new Tone Vino moisture body wash with crushed grape and shea butter.

The new body wash is a cream-based formula infused with notes of crushed grapes, shea butter and vitamin E to moisturize skin. The suggested retail price is $3.99 for an 18-oz. bottle.

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Salon Grafix’s spray protects hair from extreme heat

BY Antoinette Alexander

AUBURN HILLS, Mich. — Hair care company Salon Grafix has announced that it will be releasing in the spring its new 450 Maximum Heat Protect spray to help protect hair from the extreme heat of such styling appliances as flat irons, blow-dryers and curling irons.

According to the company, it is the first-ever 450-degree thermal protection spray in the industry, and it’s suitable for all hair types. To use: spray the 450 Maximum Heat Protect spray evenly throughout hair before styling.

The key to the 450 Maximum Heat Protect spray is the ingredient VP/DMAPA acrylates copolymer. It’s a patented polymer that is designed to deliver hold and conditioning effects to hair. According to the company, it significantly minimizes damage caused by hot irons that can reach up to 400 to 450 degrees Fahrenheit.

Retailing for $6.99, the product will be available at all CVS and Rite Aid locations nationwide.

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