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John Baumer elected to Rite Aid’s board

BY Alaric DeArment

CAMP HILL, Pa. — A partner with a private equity firm that purchased preferred stock from Rite Aid in 1999 has joined the retail pharmacy chain’s board.

Rite Aid said Thursday that John Baumer, a partner with Leonard Green & Partners, had joined the board, replacing Jon Sokoloff, the firm’s managing partner, who has resigned from the board.

Leonard Green & Partners is an affiliate of Green Equity Investors III, which said it will re-elect Baumer for a one-year term at Rite Aid’s annual stockholder’s meeting on June 23.

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GoodNites seeks to reach moms of kids ages 4 to 6 years

BY Allison Cerra

DALLAS — GoodNites has introduced an integrated marketing program to help educate moms of children ages 4 to 6 years about making the switch from training pants to the brand’s underwear.

After a three-year hiatus, GoodNites said it is bringing back TV advertising as part of its marketing mix to demonstrate the brand’s specific design and fit for growing kids who need better nighttime protection. The program also will include social media engagement, an online community partnership, sampling, digital integration, in-store communications and expert support from the NiteLite Panel, which includes pediatricians and parenting experts.

What’s more, GoodNites will launch a redesigned website that features such enhancements as improved site navigation, opportunity to ask the NiteLite Panel questions and more.

“In our ongoing partnership with Mom, we’ve gained new insight into the needs of those with younger children," GoodNites marketing director Tim Abate said. "We learned many 4 to 6 year olds are wearing training pants instead of GoodNites underwear to provide protection against nighttime accidents. It was through our conversations with these moms that we realized they were looking for a better solution for nighttime wetting.”

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Mega Bloks to launch Power Rangers Samurai toys next year

BY Allison Cerra

MONTREAL — Mega Brands has entered a deal with Saban Brands to develop construction toys based on the kids’ action series "Power Rangers Samurai," the latest Power Rangers franchise.

The Mega Bloks Power Rangers Samurai construction toy sets will launch in spring 2012, Mega Brands said. Mega Brands chief innovative officer Vic Bertrand said the new toys will offer fans "an engaging and immersive building experience."

New episodes of the "Power Rangers Samurai" series premiere Saturdays at noon on Nickelodeon.

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