HEALTH

J&J: Like retail pharmacy, OTC health focused on optimizing care

BY Michael Johnsen

NEW BRUNSWICK, N.J. — Like retail pharmacy, the future of CPG healthcare is transforming into a more value-driven model. Rather than a focus on getting new products to the shelf, necessarily, the OTC business is more and more becomnig about building the most efficient and effective platform that delivers outcomes-improving health information to the end consumer. 
 
And that's exactly what Johnson & Johnson is focused on doing, Sandi Peterson, J&J group worldwide chairman, told analysts Tuesday. 
 
"The consumerization of healthcare, wearables and mobile apps are giving patients unprecedented access to health information," she said. "We are at the tipping point, where technology is becoming the medium through which healthcare can become a more effective and efficient system. The opportunities this creates for Johnson & Johnson to become a healthcare technology innovator are immense."
 
For example, earlier this year, J&J partnered with IBM's new Watson Health Unit to create intelligent coaching systems centered on preoperative and postoperative patient care, including joint replacement and spinal surgery. J&J also targeted the development of new health apps targeting chronic conditions.  
 
"Our broad base across the healthcare spectrum is a competitive advantage when the strategies we create consider, and where appropriate incorporate, insights and innovations from every aspect of our operations to attack disease and improve health outcomes," added Alex Gorsky, J&J chairman and CEO. "The work we are doing with IBM and Apple does this by cutting across the enterprise and leveraging our science, technology and consumer insights to empower patients and caregivers to help speed the post-surgical recovery process."
 
J&J is actively engaging other healthcare partners on developing health techonology, too. "We are working with and talking to nearly every major technology company and many early stage companies," Peterson said. "We are collaborating with retailers like Walgreens and CVS, where care is increasingly delivered, health plans like Aetna and Kaiser Permanente and health systems such as Jefferson Health and Premier to leverage technology digital tools and our health and wellness expertise," she said. "We find that Johnson & Johnson is most often the partner of choice for technology providers. We have the patient and consumer insights, the clinical and behavior modification expertise and the regulatory experience that can combine with technology to transform the continuum of care."
 
 
 

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Survey: Chronic conditions unveiled by employer wellness programs

BY Michael Johnsen

SAN FRANCISCO – Employer wellness programs may provide added healthcare savings by becoming an early warning system, a recent HealthMine survey found, and identifying employees with chronic conditions.
 
A survey by HealthMine of sponsored wellness plan participants revealed that 46% of people diagnosed with a chronic condition received the diagnosis through their wellness program. Nearly one third of the 750 participants in the survey were diagnosed with a chronic condition. 
 
The results highlight the problem of people with undiagnosed chronic conditions and the power of screenings to detect disease and help people manage it. Another HealthMine survey found that three quarters of consumers agree that genetic testing should be included in wellness programs to help uncover predisposition to chronic conditions.
 

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MLBPA partners with sports nutrition brand

BY Michael Johnsen

PITTSBURGH – Klean Athlete, a line of NSF Certified for Sport nutritional supplements, on Wednesday announced a partnership with the Major League Baseball Players Association focused on maintaining the nutritional health and wellness of professional athletes. According to the company, it marks the first-ever partnership between the MLBPA and a nutritional supplement company.
 
Klean Athlete is available through its exclusive network of accredited coaches, trainers and teams, as well as at www.kleanathlete.com, the company noted. 
 
"More than 160 games and a rigorous travel schedule can take a toll on the health of these professional athletes," said Timothy Monk, SVP sales and marketing for Klean Athlete. "This partnership with the MLBPA achieves what our company set out to do by offering players nutritional support to promote overall health and wellness and help them perform at their optimal levels throughout the season."*
 
"The MLBPA is excited to be partnering with Klean Athlete and its line of NSF Certified for Sport products developed with the professional baseball player in mind," stated MLBPA chief of business affairs, Tim Slavin. "Baseball players endure one of the most grueling schedules in all of professional sports, and Klean Athlete is committed to providing players with products that are not only safe, but effective in helping athletes meet their nutritional needs."*
 
Klean Athlete is a line of 10 nutritional supplements that are NSF Certified for Sport, meaning each product undergoes a testing and verification process and is certified to be 100% free of all banned substances. The line features foundational products for everyday use, such as Klean Multivitamin, Klean Omega, Klean Probiotic and Klean-D to meet the unique needs of athletes to stay healthy throughout training. The complete line is formulated without wheat or gluten and is free of artificial coloring, flavoring and sweeteners.
 

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