J&J partners with Glam Media on Melt Away Stress site
SKILLMAN, N.J. Johnson & Johnson Consumer Products Co. is promoting its Melt Away Stress line of skin care products through a new online campaign and microsite.
The site, located at www.JohnsonsForYou.com/Escape, features a user-generated content contest, Jamaica getaway sweepstakes, expert and celebrity videos, and an embeddable quiz widget. Consumers will also have access to an exclusive free trial coupon for the Melt Away Stress products.
Johnson’s has partnered with Glam Media’s media network to distribute the site’s content and promote it to consumers through a custom integrated program. In addition, the company has tapped New York-based interactive marketing agency Deep Focus to develop the creative content and applications for the campaign.
Johnson’s also is supporting the line with traditional advertising in such publications as Allure, Glamour and InStyle.
Max Factor launches mineral-infused makeup, Lipfinity lip color
New York MAX Factor is gearing up for summer with the launch of mineral-infused liquid makeup and bronzer, as well as its new Lipfinity 3-D lip color. All of the products will be available in July.
The new MAX Factor ColorGenius Foundation with Minerals is a mineral-infused liquid foundation with light reflecting pigments. Models sported the new foundation on the runways of New YorkOs Fall/Winter 2008 Fashion Week with the help of Procter & Gamble’s global creative design director Pat McGrath. The foundation is available in 12 shades and has an average retail price of $9.99.
To give skin a sun-kissed glow, there’s the new MAX Factor ColorGenius Mineral Bronzer, which is a mineral-infused loose bronzing powder. It is available in two shades-Sunset and Sun Kissed-and has an average retail price of $8.49.
For lip color that lasts, there’s the new MAX Factor Lipfinity 3-D. The double-ended lip color and gloss duo offers long-wearing color. The long-wearing lowlight layer provides depth of color, while the highlighting gloss top coat adds moisturizing shimmer and shine. Lipfinity 3-D is available in 26 shade combinations and has an average retail price of $8.84.
Lierac Paris expands in the U.S. at Northeast CVS locations
NEW YORK European anti-aging skin care line Lierac Paris continues its expansion in the United States in Healthy Skincare Centers at CVS locations throughout the Northeast.
“We are excited about the opportunity to bring Lierac Paris to more CVS/pharmacy customers at our Healthy Skincare Centers in the Northeast,” stated Cheryl Mahoney, vice president of merchandising/beauty care for CVS. “CVS/pharmacy strives to enhance the beauty shopping experience for our customers and offering a high quality, high performance brand like Lierac Paris at 528 locations nationwide is just one example of how we are achieving this.”
Lierac Paris laboratories specializes in skin care products to prevent and restore the skin’s physiological balance (anti-aging, dry skin, sensitive skin) as well as treatments designed for the correction of major aesthetic disorders such as stretch marks, hyper-pigmentation and cellulite.
Retail prices range between $23 and $65.