HEALTH

J&J delays relaunch of recalled products

BY Michael Johnsen

NEW BRUNSWICK, N.J. — Johnson & Johnson on Tuesday postponed its plans to begin folding many of its recalled products, including several pediatric formulations, back onto retail shelves until later this fall.

However, when those products are ready to occupy the brand blocks McNeil has carved out for Tylenol and others, J&J will be placing a significant emphasis on reacquainting those products with quality in the consumer’s mind.

“At the appropriate time, we will be investing in market support for our over-the-counter brands, such as Tylenol, Motrin and many others,” J&J chairman and CEO William Weldon told investors. “And we will be introducing product and packaging innovations for many products, especially for those for young children.”

U.S. sales across J&J’s OTC pharmaceuticals and nutritionals dropped 52.8% over the fourth quarter. The McNeil recalls impacted fourth-quarter sales by approximately $300 million and total-year sales by approximately $900 million, the company reported.

Production of J&J’s children’s liquid OTC brands and adult tablet brands manufactured at the Fort Washington, Pa., facility is not expected to resume historical levels until the latter half of 2011. “This is due to a decision to upgrade manufacturing and quality processes … as part of our comprehensive action plan,” Louise Mehrotra, VP investor relations at J&J, told analysts.

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Medela launches iBreastfeed app

BY Allison Cerra

McHENRY, Ill. — Looking to provide breast-feeding mothers with helpful information and advice, Medela has launched a free mobile application for the iPhone and iPod Touch.

Medela’s iBreastfeed app features a locator to find breast-feeding and breast pumping-friendly places, a breast-feeding resource guide and a baby activity log, where moms and caregivers can manage babies’ daily activities.

For more information about the app from Medela, visit MedelaBreastfeedingUS.com.

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LiceGuard’s Robi Comb hits retail

BY Michael Johnsen

NEEDHAM, Mass. — LiceGuard on Monday announced the launch of its Robi Comb product, a noninvasive electronic lice comb powered by a single AA battery that detects and destroys lice on contact simply by combing it through dry hair.

When the Robi Comb’s metal teeth touch lice, the lice get zapped, die and then get combed away, the company stated. The Robi Comb lets you know by an audible signal whether or not head lice are present, so it can be used to detect an infestation as well as to treat one.

More than 3,000 school districts in all 50 states currently are using the Robi Comb, LiceGuard stated.

Suggested retail price is $29.99.

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