JICC releases new coupon system aimed at improving efficiency
WASHINGTON The Joint Industry Coupon Committee of the Grocery Manufacturers Association and the Food Marketing Institute today announced the release of specifications for a new coupon system. The new guidelines, the result of a five-year coupon reengineering project by the JICC and GSI US, offer solutions to challenges encountered by manufacturers and retailers with the current 22-year-old system.
The implementation of the new system will take place over a period of two years with manufacturers taking the first step of printing the new data bar alongside the original U.P.C.—a bar code on their coupons. Changes to the face of coupons will be noticeable as early as Jan. 1, 2008. The U.P.C. bar code will be fully retired in 2010 when all retailers will scan the GSI DataBar.
“The GSI DataBar coupon implementation will provide consumers, manufacturers and retailers expanded, accurate and efficient offer-capability in printed form on a broader range of products,” said JICC co-chair Alan Williams, vice president of applications development at the Ahold Information Services division of Ahold USA.
The Application Guidelines are available through GMA, FMI and GSI US.
Philips sues P&G over Braun electric razor claims
NEW YORK Philips Electronics has filed a lawsuit against Procter & Gamble and its Braun division for allegedly falsely advertising its “Pulsonic” line of electronic shavers.
The suit seeks to order Braun to stop the alleged false advertisements and to award damages to Philips, which produces its own line of electronic shavers as well as the Norelco brand. Among other alleged false claims, the lawsuit identifies P&G’s claim that the Pulsonic uses sonic power to generate microvibrations to expose and shave more hair with every stroke.
The complaint also addresses Braun’s claim that “9 out of 10” men voted Pulsonic the “best electric shaver they have ever tried” in a 2007 Men’s Health survey. Philips argues that the survey was a scientifically uncontrolled sweepstakes in which Braun gave each participant a free Pulsonic, for which it usually charges the price of $250.
A P&G spokesperson was not immediately available for comment.
P&G files lawsuit over Olay Regenerist patents
CINCINNATI Procter & Gamble has filed a lawsuit against Fruit of the Earth, alleging that it infringed on various patents and its Olay Regenerist trade dress.
The suit, filed in the United States Federal District Court for the Southern District of Ohio, claims that Fruit of the Earth infringed on three patents as well as infringed on trade dress of the Olay Regenerist packaging by an entire line of look-alike products sold at CVS.
A spokesperson for Fruit of the Earth was not immediately available for comment.
P&G is asking that the Irving, Texas-based company stop distributing the products and to notify its retailers to impound or return all products.