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Jewel-Osco participates in Go Red for Women campaign

BY DSN STAFF

ITASCA, Ill. — Jewel-Osco announced that it is partnering with the American Heart Association to raise awareness and funds for the AHA’s Go Red For Women campaign against heart disease, the leading cause of death among American women.

In February, which is also American Heart Month, the retailer is taking part in several initiatives to support Go Red For Women. Donations for the campaign have been collected at store registers. Additionally, Jewel-Osco said it will contribute a portion of the proceeds from sales of environmentally friendly bags to Go Red For Women. Customers can visit special in-store displays to find other items also being offered in honor of the campaign. These products will be available while supplies last. Meanwhile, Jewel-Osco will have tie-ins with several vendors to support Go Red for Women.

"We remain dedicated to educating the public about the threat of heart disease to women," said Nancy Chagares, Jewel-Osco SVP marketing and merchandising. "American Heart Month gives us an excellent opportunity to reach out to our customers and the community, and educate them about the steps we can all take to protect ourselves and our loved ones."

Jewel-Osco’s activities are being done in conjunction with its parent company, Supervalu, which is in its third year as a national supporter of the Go Red For Women campaign.

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Report: Wegmans helps customers ‘wine’ down

BY Allison Cerra

ROCHESTER, N.Y. — It seems that Wegmans is sprucing up its in-store cafés throughout Pennsylvania with a new pilot program that lets customers have their wine and drink it too.

According to a report by the Morning Call, Wegmans recently added a wine-by-the-glass feature at its Allentown store, where customers can purchase white and red wines with a prepaid card at a cost of $6 to $10 for a 5-oz. glass. Also available are half glasses for half the price, as well as $1 to $2 samples.

The news came one month after the Pennsylvania Liquor Control Board put wine kiosks in stores throughout the state back online after addressing mechanical and technological issues.

In related news, Walgreens said late last month it was rolling out a table red wine to raise heart disease awareness.

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Rite Aid gears up for Valentine’s Day

BY Alaric DeArment

CAMP HILL, Pa. — According to the National Retail Federation, the average person will spend more than $116 on Valentine’s Day, and shoppers will spend 11% more at flower shops, candy stores and retailers this year than last year.

Retail pharmacy chain Rite Aid said Monday it would be ready to sell chocolates, stuffed animals, trinkets and cards to last-minute shoppers.

These include Valentine’s Day cards for students and such novelty gifts as key chains, Lotto for Lovers scratch cards and bags of chocolate hearts for less than $1.

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