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Jerky maker Lorissa’s Kitchen launches convenience-focused ad campaign

BY David Salazar

MINNEAPOLIS — Protein snack brand Lorissa’s Kitchen is unveiling new advertising to highlight the convenience of its jerky for health-minded shoppers. The “Snack more, make snacks less” campaign kicked off Monday with TV spots that feature Lorissa's Kitchen snacks as a solution to time-consuming snack prep.

“As a mom, I'm always on-the-go and I struggled to find a protein snack that fit my healthy lifestyle,” Lorissa’s Kitchen founder Lorissa Link said. “This struggle inspired me to create Lorissa's Kitchen. We have a mindful approach to the food we make, only using responsibly raised proteins and ingredients that you could find in your own kitchen. I'm excited to continue introducing people to our product and my personal passion to make food you and your family can feel good about.”

Lorissa’s Kitchen’s snacks are made from 100% grass-fed beef and contain no added preservatives or MSG. It comes in four flavors — Korean Barbecue Beef, Ginger Teriyaki Chicken, Sweet Chili Pork and Szechuan Peppercorn Beef.
 

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Red Vines launches California Collection ahead of multi-city tour

BY David Salazar
SAN FRANCISCO — Ahead of National Licorice Day on April 12, the American Licorice Company has introduced a new addition to its Red Vines product line. The Red Vines California Collection features seven varieties of the brand’s licorice pieces, and the company is planning to kick off a statewide tour to support the launch. 
 
The collection of varieties includes the Red Vines’ Black Licorice Twists, Original Red Twists, Black Licorice Bites, Original Red Bites, Super Ropes, Original Red Bars and Superstrings. The tour to support the California Collection will launch April 12 in San Francisco and include such cities as Santa Cruz, Ventura, Los Angeles and Orange County, and it will reach Indio on April 28, where it will stay for three days at the Stagecoach Country Music Festival for a three-day experiential display.
 
“Red Vines candy has been made in California for over 90 years,” Red Vines assistant brand manager Ingrid Barrientos said. “We created the California Collection to share our heritage of quality and flavor with our loyal fans in a one-of-a-kind package that captures the essence of the California mindset. Launching the collection with a California tour gives us the opportunity to meet our fans face-to-face and celebrate the California lifestyle that has helped to make Red Vines the best-selling licorice in the West.”
 

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StarKist intros 3 new pouch flavors

BY David Salazar
PITTSBURGH — StarKist is expanding its Tuna and Salmon Creations line of single-serve pouch products with its new Bold line of flavors. The first three products in the line, introduced Friday, are Tuna Creations Bold Thai Chili Style, Bold Jalapeño Style and Bold Hot Buffalo Style. 
 
“More than ever, consumers are craving bolder flavors and everyday convenience,” StarKist director of marketing and innovation Andy Mecs said. “Through ongoing innovation, our new Tuna Creations Bold line meets both of these needs — the Thai Chili Style, Jalapeño and Hot Buffalo Style flavors offer that bold ‘kick,’ while the on-the-go-pouch provides the convenience to simply tear, eat and go.”
 
The new products will retail for $1.50 or less per pouch, the company said. 
 

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