BEAUTY CARE

Jergens wants users to be sun smart with new partnership

BY Antoinette Alexander

NEW YORK As summer approaches, Jergens Skincare is looking to remind beauty mavens about the safe way to a get a natural-looking glow and has teamed up with the Skin Cancer Foundation and actress and singer Jane Krakowski.

In a new video, Krakowski is divulging how she gets natural-looking color with Jergens natural glow moisturizers and is encouraging everyone who views her message to pass it on to someone they know.

Each time the video is viewed from now until Aug. 31, 2010, Jergens skin care team will make a $1 donation to the Skin Cancer Foundation.

“Given what we know about the effects of sun exposure, tanning is just not worth the risk,” stated Dr. Sapna Westley, consulting dermatologist for Kao Brands Co., the maker of Jergens. “I recommend Jergens natural glow daily moisturizers as a safe, healthy alternative — the formulas offer the natural-looking color women want without the harmful side effects.”

In related news, Jergens has upgraded the formula of its Jergens natural glow revitalizing daily moisturizer to deliver gradual color that lasts two times longer than the leading lotion sunless tanner, according to the company.

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Poll: ‘Distasteful’ ads steer adults away from brand purchases

BY Michael Johnsen

NEW YORK Marketers beware. According to an Adweek Media/Harris Poll released Friday, more than one-third of Americans have chosen not to purchase a certain brand because they find the ads distasteful. Add the 22% who said while they have not yet boycotted a brand on account of advertising they have thought about it, and you have 57% of Americans who could be negatively swayed by bad advertising.

More than one quarter of Americans (28%) reported they had chosen to not purchase a brand because they did not like the spokesperson it used, while 22% said they have not done so, but thought of doing it.

When it comes to who is more likely to not purchase a certain brand because of subject matter or spokesperson, Adweek Media/Harris Poll found some differences among education- and income-based demographics. The more education a respondent had, the more likely they were to say they had not purchased something. Over 2-in-5 college graduates (43%) had not purchased a brand because they found the advertisements distasteful, compared with 29% of those with a high school education or less. One-third of college grads (33%) said they have not purchased a brand because they didn’t like the spokesperson, compared with 23% of those with a high school education or less.

And 25% of those with a household income of under $50,000 per year said they did not purchase a certain brand because they did not like the spokesperson used, compared with 28% of those with a household income of between $50,000 and $74,999 per year and 33% of those with a household income of $75,000 a year or more.

The Adweek Media/Harris Poll surveyed 2,194 U.S. adults online between Feb. 2 and 4.

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Nivea for Men introduces eye roller gel

BY Antoinette Alexander

WILTON, Conn. Beiersdorf’s Nivea for Men has officially announced the launch of its new Q10 revitalizing eye roller gel that is engineered to minimize the look of fine lines and wrinkles, and reduce the appearance of dark circles and puffiness underneath the eyes.

The product was developed based on the popularity of the Nivea for Men Q10 family of products, which includes Nivea for Men Q10 revitalizing double action shave gel, Nivea for Men Q10 revitalizing double action balm and Nivea for Men Q10 revitalizing lotion.

The gel formula absorbs quickly into the skin without feeling greasy. A new bottle with a rolling metal ball makes it quick and easy and to apply, while soothing and relieving the eye area with a cooling sensation.

“We are thrilled to introduce an innovative eye care product into the men’s market,” stated Nicolas Maurer, VP marketing for Beiersdorf. “The Revitalizing Q10 eye roller offers an easy solution for men who have an active lifestyle but still want to take care of their skin and look rested on a daily basis.”

The product is now available at food, drug and mass and has a suggested retail price of $8.99.

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