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Jelly Belly goes veggie

BY Allison Cerra

NEW YORK — Next month, prepare to see veggies in a new way.

Jelly Belly is launching its Peas & Carrots mix — mellocreme candy inspired by everyone’s favorite veggies, but the "baby carrots" are an orange sherbet flavor, while the "peas" taste like apple.

Jelly Belly’s Peas & Carrots mix will be available in 3-oz. bags, 8.5-oz. tie-top bags and a retro 5.5-oz. "can," that’s reminiscent of canned peas and carrots typically found on grocery store shelves.

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D.KLEIN says:
Jan-10-2011 11:22 pm

Thank you for the article. This is the first I have heard about this new product but it sounds like a winner...In 1976 the company behind this product made for us the Jelly Belly jelly bean as a contract manufacturer...This lasted for four years when the nightmare started....This is the subject of our documentary Candyman:the David Klein story and it airs Jan 11 at 8:00 pm eastern and pacific on the Documentary Channel...the Dvd will be available Jan 11 in case you would like to stock this film in your dvd section....thank you david klein

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Attitude Drinks inks deal with Lone Star Distribution

BY Allison Cerra

PALM BEACH GARDENS, Fla. — Attitude Drinks’ pure milk, ultra-filtered Phase III recovery drink is expanding its reach, thanks to one of the largest distributors for premium sports, fitness and nutrition supplements.

The recovery drink, available in vanilla and chocolate flavors, will gain further distribution with help from Lone Star Distribution. Lone Star currently serves more than 5,000 U.S. retailers, with a concentration on gyms, fitness centers and nutrition specialty stores.

"As consumers implement their New Year’s resolutions and gym memberships peak, Lone Star provides us with a stronger and broader distribution base to reach our primary target audience of on-the-go consumers and fitness enthusiasts," said Roy Warren, Attitude Drinks CEO.

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Sara Lee unveils sustainability plan for coffee business

BY Allison Cerra

UTRECHT, Netherlands — Sara Lee announced that it would boost its coffee business with a five-year sustainable commodity initiative.

By 2015, the company said it will have more than 20% of its entire annual coffee volume certified sustainable.

"Sara Lee’s long-term goal is to use only certified coffee and tea in all products worldwide, and this new aggressive five-year plan is a very important step in accelerating our progress," said Frank van Oers, CEO of Sara Lee’s international beverage and bakery businesses. "By providing coffee growers visibility five years out and publicly committing to buy very large quantities of certified coffee, we can contribute to improve sustainability in the mainstream coffee market worldwide."

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