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Jelly Belly gets ready for its close-up in music video

BY Allison Cerra

FAIRFIELD, Calif. — Jelly Belly recently was thrust into the spotlight as part of a stop-motion music video, which featured more than a quarter of a million of the brand’s jelly beans.

The music video was for singer/songwriter Kina Grannis’ new single, “In Your Arms.” The video included 47 different flavors of Jelly Belly beans (288,000 jelly beans in all), which were placed by hand, the company said.

To view the music video, a behind-the scenes look at its making and an exclusive video of Grannis’ tour of the Jelly Belly candy factory in Fairfield, Calif., visit the Jelly Belly Facebook page.

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Starbucks officially debuts K-Cup portion packs at retail

BY Allison Cerra

SEATTLE — Starbucks has launched its K-Cup portion packs at major food, drug, mass, club, specialty and department store retailers nationwide.

Starbucks coffee K-Cup portion packs are available in Starbucks’ most popular coffee varieties, including: Breakfast Blend, Pike Place roast, house blend, Sumatra and French roast. In addition, two selections of Tazo tea also are be available, including Tazo tea Awake and Tazo tea Zen.

“We are excited to elevate the more than $3 billion dollar single-cup coffee category with the introduction of Starbucks coffee K-Cup packs,” Starbucks channel development president Jeff Hansberry said. “We have seen tremendous success in the premium single-cup category with Starbucks Via Ready Brew and look forward to expanding our portfolio in this high-growth segment by offering our customers another way to enjoy a perfect cup of coffee at home.”

Starbucks coffee K-Cup portion packs will be available in 10-count, 16-count and 54-count packs, while Tazo tea K-Cup portion packs will be available in 10-count and 16-count packs.

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Clorox introduces Bleach It Away online community program

BY Allison Cerra

OAKLAND, Calif. — Clorox has launched a new online community that invites visitors to share their most "bleachable moments" and receive real-time advice and solutions from Clorox’s panel of cleaning and laundry experts.

Bleach It Away offers consumers a platform to share moments they’ve reached for bleach to resolve messes, as well as access to educational "how to" cleaning and disinfecting videos, advice from Clorox’s panel of experts — including Dr. Laundry, a.k.a. Mary Gagliardi, a scientist at Clorox — and access to Clorox’s free mobile app for on-the-go stain removal advice, called MyStain, which is available for iPhone, iPod Touch, iPad and Android smartphones.

"There are ‘recipe for disaster’ moments unique to having kids, pets or just living life that can make us cry or laugh (or both)," Clorox brand manager Colleen Schweichler said. "Through the Bleach It Away program we’re hoping to help people share, celebrate and conquer these ‘bleachable moments’ because no one understands it better than a community of others who have just gone through it, too."

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