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Jelly Belly gets homegrown look for new product

BY Allison Cerra

FAIRFIELD, Calif. Jelly Belly jelly bean seed packets will hit retail shelves this fall.

The 1-oz. packages are available in watermelon and cherry varieties. The new product will begin shipping in November, and come in a 24-count caddy.

 

For more information, check out JellyBelly.com.

 

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Hershey dresses up for Halloween

BY Allison Cerra

HERSHEY, Pa. Hershey is rolling out limited-edition Halloween packaging for its frightfully delicious treats, as well as new assortments to feed trick-or-treaters.

Hershey said that its Reese’s peanut butter cups will be in pumpkin shapes for the season, and its iconic Hershey’s Kisses will be disguised in silver, black and orange foil.

Additionally, Hershey is introducing new assortments, including: Twizzlers 120 snack-size pieces assortment; Hershey’s Cookies ‘N’ Creme jumbo-bag snack-size treats; Hershey’s chocolate assortment with 100 snack-size pieces, which include Kit Kat, York Peppermint Patties, Mr. Goodbar and more; and Hershey’s candy assortment with 100 snack-size packages that include Jolly Rancher lollipops, Whoppers malted milk balls and Milk Duds candy.

Hershey’s confections are available at retailers nationwide.

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Hi-Chew goes grape

BY Allison Cerra

LOS ANGELES Hi-Chew’s line of fruit chews now features a grape flavor.

“Our grape flavor has been a popular treat especially among children in Japan,” said Toshiya Yasuda, president of Morinaga America. “We are confident that by bringing our grape flavor to America, we will not only delight our current fans, [but] we [also] will stimulate more curiosity in trying Hi-Chew fruit chews that will gain us an even greater following after sampling one of our fruity, chewy candies.”

Hi-Chew is available at convenience stores and such retailers as Ralphs grocery stores.

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