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Jelly Belly evokes the beauty of nature in latest art series

BY Ryan Chavis

FAIRFIELD, Calif. — Jelly Belly Candy Co. is back with its latest installment of Jelly Belly Art, in which vivid mosaic-like portraits are made from thousands of Jelly Belly jelly beans. The subject of the portraits focuses on endangered species in nature, bringing creatures like the Hawksbill Sea Turtle and the Giant Panda to life through Jelly Belly’s signature confections.

Jelly Belly has commissioned artists to create Jelly Belly Art since the 1980’s. The company’s artist in residence, Kristen Cummings, will bring the portraits to life for the new series through mid-2014. There will be eight pieces, which are made from approximately 100,000 Jelly Belly jelly beans. Each work can used around 10,000 to 14,000 beans, which are placed individually by hand and applied to a large canvas.

Jelly Belly said it plans to tour the pieces around the United States for display at both museums and through animal conservation programs.

 

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Good2grow gets national debut

BY Ryan Chavis

ATLANTA — Good2grow, a line of healthy children’s beverages, announced its nationwide debut at major grocery and convenience stores. The product is available in a variety of flavors and sizes and features spill-proof SippaTop caps and character toys that draw kids in. Its foray into the healthy children’s beverage category is significant, the company said.

“Our founding mission is to help improve the health and happiness of kids by making nutrition fun, as well as accessible and affordable for parents,” Jim Scott, founder and CEO, said. “We are striving to create a strong foundation for smart eating habits by shaping children’s attitudes towards healthy foods and beverages. By offering a beverage parents want their children to drink in a package kids want to drink from, we’re setting them on the right path to better nutrition early on in life.”

The launch of good2grow will be supported with an integrated marketing campaign. It also will be featured by two mom-centric outreach programs to encourage sampling and drive trial with the company’s key demographics — moms and families with children ages 2 years to 10 years old.

Good2grow is available in organic apple juice, apple juice, strawberry kiwi, tropical fruit medley and fruit punch. The beverages are available for a suggested retail price of $2.49 to $2.99 for individual bottles and $2.99 to $3.49 for refill packs.

 

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Nabisco expands Brown Rice Triscuit line

BY Ryan Chavis

EAST HANOVER, N.J. — Nabisco’s Brown Rice Triscuit line is expanding to include Brown Rice Triscuit Thin Crisps, which the company said is a new approach to the classic wheat flavor and texture.

The new snack is available in three flavors: Sour Cream & Chive, Wasabi & Soy Sauce and Cinnamon Sugar. Brown Rice Triscuit Thin Crisps are baked with 100% whole-grain brown rice and whea, and pack 23 g of whole grains per 30 g serving.

Consumers can find them at retailers nationwide for a suggested retail price of $3.69 for a 7.6-oz. box.

 

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