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Jell-o adds sweepstakes push to packaging

BY Jenna Duncan

NORTHFIELD, Ill. Kraft is labeling Jell-o packaging with information for its latest sweepstakes with a winning prize trip to Los Angeles for a “red carpet” event.

Customers can check to see if they’ve won by entering codes found on Jell-o pudding and gelatin products at the Jell-o Web site (www.jello.com) through June.

The grand prize is a trip for four to Los Angeles, including air fare, hotel, $6,000 in spending money, bleacher-seat tickets to an awards show, plus other luxury extras.

The promotion was designed to carry the message that people can get ready for the red carpet by eating Jell-o, because it contains fewer calories.

Around 27 million packages of gelatin and pudding will carry the promotion.

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Bacardi creates ready-to-drink mojito

BY Jenna Duncan

MIAMI Bacardi has announced that its ready-to-serve bottled mojito, made with Bacardi Superior Rum and natural lime and mint flavors, will grace liquor store shelves starting this month.

Brand director of Bacardi Traditional Rums, Joe Metevier, said, “The Bacardi Classic Cocktail Mojito delivers real mojito taste in a ready-to-drink package.”

The company says the ready-to-sip cocktail comes in a glass bottle with a distinctive green cap. It contains 15-percent alcohol and has a suggested retail price around $19.99 for a 1.75-liter. Bacardi says a 750-ml sized bottle is soon to come.

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Market trend spotter names new confectionery creations

BY Jenna Duncan

LONDON New confectionery items to hit the market include an energy-boosting lollipop in a can, chocolate-flavored sea salt and edible flowers, according to international trend spotter Datamonitor’s Productscan database, a server that tracks launches of new products.

A lollipop-flavored energy drink, MAXXED, infused with B vitamins, ginseng, guarana and taurine, and also containing caffeine is being produced by the Charms Company (under umbrella company, Tootsie Roll Industries, Chicago, Ill.).

A chocolate-flavored sea salt is being produced by Barhyte Specialty Foods of Pendleton, Ore., as part of the company’s Lords of Salt line. Barhyte says it uses Dagoba Organic Chocolate, organically harvested by hand from the Ria Formosa nature park in southern Portugal.

And edible flowers by Flor & Flor are now being imported to the U.S. from Grasse, France’s confection maker Florinnov. The company “crystallizes” whole jasmine, rose and violet buds for use as garnishes and cake decorations.

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