BEAUTY CARE

Jason sun care products recognized in EWG’s sunscreen guide

BY Antoinette Alexander

MELVILLE, N.Y. The Hain Celestial Group has announced that its Jason brand of natural personal care products has been recognized in the Fourth Annual Sunscreen Guide by the Environmental Working Group.

The EWG reviewed 500 beach and sport sunscreens and named three Jason products to its top 30 list. The Jason Sunbrellas mineral-based physical sun block SPF 30, chemical-free sun block SPF 30 and Jason Earth’s Best sunblock mineral-based SPF 30 were all recommended with a favorable overall score of 2.

The EWG provides ratings on a total of more than 1,400 SPF products, including sunscreens, lip balms, color cosmetics and moisturizers. Products are rated on overall safety and efficacy in sun protection based on five different factors, including health hazards of the listed ingredients, UVA protection, UVB protection and the balance of the UVA/UVB protection and stability. The EWG’s stability rating is based on the EWG’ own in-house database, compiled from published findings in industry and peer-reviewed stability studies.

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Noxzema ‘comes clean’ with new look, ad campaign

BY Antoinette Alexander

MELROSE PARK, Ill. Skin care brand Noxzema has a new look and is celebrating its new clean blemish control formulations, a new campaign and a new brand partner.

As reported earlier this year by Drug Store News, Alberto-Culver, which bought the Noxzema brand from Procter & Gamble in 2008, is giving the line a makeover with several new products and a new, restaged look. New to the nine-SKU portfolio for 2010 are the clean blemish control foaming wash and the clean blemish control daily scrub.

Partnering with Noxzema is New York City-based dermatologist Dr. Hilary Reich. Reich specializes in the treatment of acne for adults and teens, as well as general skin care.

In addition, the brand has unveiled its “Come Clean” ad campaign, which encourages women to fix their problems and not cover them up by flaunting their unblemished skin. The campaign will be complemented with an advertorial program, fearing actress Ginnifer Goodwin. The campaign will debut in July in print and online publications including Allure, Glamour, Self and Lucky.

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Plackers teams up with Oral Health America

BY Antoinette Alexander

SAN DIEGO Plackers, a brand of consumer oral care products, has partnered with Oral Health America, an independent organization dedicated to eliminating oral disease through access, education and advocacy, to donate dental flosses that will reach more than 30,000 children in need through the Smiles Across America program.

Plackers dental flossers will be sent to Oral Health America’s Smiles Across America program partners in Minnesota, Chicago, Denver, Maine, Las Vegas, California, West Virginia, New York City, Pennsylvania, Florida and Dallas, and many other locations via Smiles Across America Product Donation Program distribution channels.

Smiles Across America is a program created by Oral Health America to improve the oral health of elementary students who lack access to routine dental care by supporting oral disease prevention services in school-based or school-linked settings, and demonstrating to communities that oral health is integral to overall health.

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