BEAUTY CARE

Jason debuts new look for 2011

BY Antoinette Alexander

MELVILLE, N.Y. — Natural personal care brand Jason has debuted for 2011 a fresh look with new and improved packaging designs.

"Our new packaging clearly communicates Jason’s brand positioning as a natural pioneer with its endearing, original personality and unwavering focus on natural simplicity," stated Emma Froelich Shea, VP marketing for Hain Celestial Personal Care, which makes the brand. "We feel the new designs create a much stronger shelf presence, evidenced by our striking color palette and updated logo. Most importantly, we finally have continuity across categories so our loyal consumers will easily be able to find their favorite brand in every section of the personal care aisle."

The new packaging copy is designed to help educate consumers on the ingredient-specific benefits of each product, as well as reassure consumers of their safety, the company stated. The packaging will boast a simpler, easier-to-read JASON logo and a new tagline: "Natural Pioneer Since 1959."

Another notable change is the structural redesign of the Everyday Hair Care collection. The new Everyday Hair Care component will use an "inverted" design that allows the same bottle to be shelved right-side up or upside down, to differentiate between shampoos and conditioners and facilitate ease of use. The component design was inspired by a 1950s-era glass milk bottle and uses at least 50% post-consumer-resin plastic.

The new Everyday Hair Care line also will tout new-and-improved formulas. Now, each category in the Everyday Hair Care collection will address a specific hair care need:

  • Aloe Vera: intensive moisturization;

  • Apricot: super shine;

  • Biotin: strengthen and repair;

  • Jojoba: longer and stronger hair;

  • Sea Kelp: smoothing/anti-frizz;

  • Lavender: volumizing;

  • Henna: color protection; and

  • Vitamin E with A and C: natural manageability.

The Jason deodorant stick collection also has been reformulated for improved efficacy and has been clinically tested to deliver all-day odor protection, the company noted.

Jason products are available at natural food stores, Whole Foods and Ulta.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Dove celebrates manhood during NCAA tourney

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever, the maker of Dove Men+Care, is celebrating the launch of its new Dove Men+Care antiperspirants/deodorants and Sensitive Clean personal wash by inking a corporate partnership with the National Collegiate Athletic Association.

The multiyear commitment includes Unilever’s full portfolio of men’s and women’s personal care brands, with exclusive category marketing and promotional rights related to all 88 NCAA championship events across 23 men’s and women’s sports, as well as integrated marketing opportunities, retail and print promotions, and online and television advertising.

The sponsorship will come to life during the NCAA men’s basketball tournament across major retailers nationwide with in-store displays and merchandising starting this month, and culminating with Final Four Weekend in April.

Unilever will spotlight the entire line of Dove Men+Care male grooming products, as well as the newest products, as a partner of the NCAA Division I Men¹s Basketball Championship. Under the partnership, a new series of "Journey to Comfort" videos will be shown throughout NCAA March Madness programming and at DoveMenCare.com. In the series, such iconic NCAA personalities as Earvin "Magic" Johnson, Georgetown head coach John Thompson III and famed Duke point guard Bobby Hurley will reveal the personal milestones that helped them become comfortable in their own skin.

The new Dove Men+Care antiperspirants and deodorants specifically are designed to be tough on sweat, not on skin, according to Unilever. The new collection is formulated to provide total underarm care for men by fighting skin irritation and providing 48-hour protection.

Joining the Men+Care body and face wash line is the new Sensitive Clean body and face wash, which is clinically designed to fight dryness. The formula is hypoallergenic and created without dyes and fragrances for men who prefer a mild, unscented body and face wash, the company stated. In addition, the pH neutral formula promises a gentle, comfortable clean for men prone to skin irritations.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Mr. Bubble introduces new body washes for kids

BY Antoinette Alexander

CHASKA, Minn. — Mr. Bubble, which was acquired by The Village Co. in 2008, is broadening its portfolio with two new products for children: Mr. Bubble original bubble body wash and extra gentle body wash. Both formulas feature newly redesigned packaging, showcasing the new Mr. Bubble character.

The new body washes are made with aloe and shea butter to moisturize and are tear-free formulas. Both body washes are hypoallergenic, dermatologist-tested and pediatrician-tested for a gentle clean. The extra gentle body wash is dye-free and fragrance-free for extra-sensitive skin.

The new products are slated to hit stores this spring and are available in 16-oz. bottles for a suggested retail price of $2.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?