Jarritos launches ‘We’re Not From Here’ campaign
NEW YORK — A Mexican soft drink is looking to reach new consumers.
Jarritos, a brand that has been around since 1950 and has been in the U.S. market for about 20 years, recently kicked off its new “We’re Not From Here” campaign. As part of its marketing efforts, the brand now touts a new website that features mural art and interactive elements (i.e., bottles that "clink"). The new campaign was developed by Austin, Texas-based agency GSD&M.
“Jarritos is a very nostalgic and energetic brand and because of this, we chose to explore unexpected marketing efforts to create a more engaging experience,” GSD&M president and CEO Duff Stewart said.
Jarritos are made with 100% natural sugar and come in a variety of flavors, and can be purchased at various major and independent grocery stores.
Perdue gets ‘smart’ about chicken
SALISBURY, Md. — Perdue has introduced its new frozen food line that consists of grilled, lightly breaded and roasted chicken products.
Perdue said that its Simply Smart line features whole cuts of chicken breast and is made with real, simple and recognizable ingredients, such as sea salt, unbleached wheat flour, cracked black pepper and olive oil, the company said. Each product also touts at least 40% fewer calories, at least 50% less fat and at least 25% more protein than the USDA standard for breaded fried boneless chicken.
"Through outside research and focus groups we learned that consumers are looking for minimally processed, natural ingredients with no preservatives, and they want to know where their food is coming from," said Tom Mertensotto, VP ready-to-eat marketing/ new ventures. "Our Simply Smart product line gives consumers the transparency they are looking for along with a healthier frozen food option that still tastes great."
Perdue Simply Smart now is available for a suggested retail price of $9.49 for each item in the line: original roasted chicken chunks (22-oz. bag); original grilled chicken strips (22-oz. bag); lightly breaded chicken chunks (24-oz. bag); lightly breaded chicken strips (24-oz. bag) and lightly breaded chicken filets (24-oz. bag).
Fit to Go single-serve cottage cheese hits market
FRIENDSHIP, N.Y. — Friendship Dairy has introduced a new line of single-serve cottage cheese.
New Fit to Go products are available in 4% California style, 1% low fat and 1% low fat with pineapple varieties and are packaged in 5-oz. tubs, the company said.
Friendship’s Fit to Go line will make its way to store shelves in the New York tri-state area this month with expanded distribution to follow.