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Japanese study finds link between baldness, heart disease

BY Alaric DeArment

NEW YORK — Men who go bald may be at increased risk of heart disease, according to a new study by researchers in Japan.

The researchers, at the University of Tokyo School of Medicine, examined data on 36,690 men, finding that those who experienced vertex baldness were 1.32 times more likely to experience coronary heart disease than those without baldness and those who experienced frontal baldness.

The study, based on previously published medical studies, appeared on April 3 in the journal BMJ Open.

"Vertex baldness, but not frontal baldness, is associated with an increased risk of [coronary heart disease," the researchers wrote. "The association with CHD depends on the severity of vertex baldness and also exists among younger men. Thus, vertex baldness might be more closely related to atherosclerosis than frontal baldness, but the association between male pattern baldness and CHD deserves further investigation."

 

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Costco magazine’s April issue embeds digital watermarks in articles, ads

BY Alaric DeArment

BEAVERTON, Ore. — Starting this month, the more than 8.6 million readers of Costco Wholesale’s member magazine will be able to use smartphones and tablets to scan more than 50 digital watermarks included in articles and ads.

Digimarc announced a deal with Costco whereby the club retailer is using the Digimarc Discover Intuitive Computing Platform, or ICP, to embed transparent digital watermarks in editorial and advertising content in the Costco Connection, starting with the April issue. Scanning the watermarks allows readers to view product information, videos and store information and make purchases after downloading the Digimarc Discover app.

"Many of our members are already browsing the Costco Connection with their mobile phones and tablets sitting nearby," magazine editor and publisher and Costco assistant VP David Fuller said. "With Digimarc’s solution, our readers can seamlessly move between our print magazine and our online content without ever having to open a browser and search. This instant connection to more information means our members will be able to more deeply engage with our content much more quickly."

The watermarks also allow connection to additional resources, such as the mobile website, the online edition of the magazine and mobile commerce.

 

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Bi-Lo hosts fourth annual PAWS ‘Feed the Love’ campaign

BY Jason Owen

CHATTANOOGA, Tenn — Beginning today through Tuesday, April 30, Bi-Lo will host its fourth annual PAWS "Feed the Love" campaign. "Feed the Love" is a pet food drive in which food donations go to local area food banks for families in need to be able to provide food for the four-legged members of their families.

Shoppers can purchase a $5 bag of pet food with the My Bi-Lo Bonuscard, and the food will be picked up by or delivered to the store’s food bank partner. The bag contains a week’s worth of dry and canned packages of PAWS Premium, Bi-Lo’s own brand of high-quality, nutritional and affordable cat and dog food.

Nationally, approximately seven million pets are surrendered to shelters each year due to the inability of the owners to pay for food. Through "Feed the Love," Bi-Lo hopes to help reduce that number in its area. Since 2010, the campaign has provided more than 85 tons of pet food for families in need throughout Bi-Lo’s operating market.

"It is important to us that we provide opportunities such as this for our customers to assist members of their community who face the difficult decision of feeding themselves or their pets," said Mike Russell, category manager for Bi-Lo. "Bi-Lo cares about the well-being of our community, and ‘Feed the Love’ is about giving back to pets that also go hungry.

For every bag purchased, Bi-Lo customers will receive an additional 5 cents per gallon in Fuelperks! Rewards, Bi-Lo’s program that saves customers money on gas when they buy groceries.


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