BEAUTY CARE

Jane’s Be Pure lauded by iVillage.com

BY Antoinette Alexander

BALTIMORE, Md. Beauty company Jane & Co. has announced that its Be Pure mineral makeup collection has landed a spot on the “Weekly Top 10” list of beauty products on iVillage.com, an online destination for women.

The collection was featured as part of iVillage’s “Au Natural Week” theme for the list. This specific section of iVillage boasts more than one million unique visitors a month and more than 30 million average page views. The list also is promoted on iVillage’s home page all week.

The mineral makeup collection is talc-free, oil-free, wax-free and fragrance-free. Products in the line include Mineral Powder, Mineral Foundation, Pillowed and Crushed Blushes and Eye Shadows. The company did not provide specifics, but noted that it plans to launch new mineral products for the collection in January.

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Dr. Bronner’s announces move to fair trade, organic ingredients

BY Antoinette Alexander

ESCONDIDO, Calif. Dr. Bronner’s Magic Soaps has announced that by December 2007 all major ingredients in its soaps will come from certified fair trade and organic sources.

Over the course of the 2006-2007 period, the company has reorganized how it sources its major raw materials, including organic coconut, palm and olive oil. They account for more than 95 percent of its raw material purchases.

In addition, the company has outlined the following fair trade program:

  • It purchases all major materials directly from sources that provide collective power to growers and workers and are good partners in implementing community development products.
  • It guarantees farmers a price, which covers cost of production and a decent return, even when market prices collapse, with an organic premium paid on top. Pricing is transparent to farmers and payments will be on time.
  • It ensures that fair wages are paid to farm and factory workers, the rules of the International Labor Organization on worker representation and work hours are followed, and physical working conditions are more comfortable.
  • It pays an extra Fair Trade premium, 10 percent of the price of materials and labor. Depending on local needs, the premium either goes directly to growers to improve their income or into a fund for local development projects such as education, day care and health care programs; sanitation improvement; organic fertilizer provisions to small growers; and funding for small businesses.
  • For ongoing inspection and certification of its program, the company is engaging the Swiss organic certifying organization IMO. Concurrently, it is working with the Fair Trade Labeling Organization to develop product specific standards for its major materials.

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Lornamead launches LypSyl in North America

BY Antoinette Alexander

STAMFORD, Conn. Personal care products company Lornamead has announced the North American launch of LypSyl lip care products.

LypSyl has been available in Europe for more than 100 years and is now being sold throughout the United States in improved formulations and new packaging, the company stated.

The products feature pure Swedish beeswax for ultimate moisture and protection. They also contain a blend of natural and therapeutic ingredients, including organic shea butter, chamomile, aloe vera, vitamins A and E and tea tree oil.

LypSyl is available in five formulations including LypMoisturizer (in mint and HoneyBerry flavors); LypRadiance, which imparts a bit of shine and has a fruity flavor; LypMedication, which is medicated with eucalyptus and tea tree oils; and LypSensitivity, which is fragrance- and flavor-free.

The products have a suggested retail price ranging from $2.99 to $3.49.

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